Regularly sharing content on LinkedIn Company Pages is an important part of becoming a social business. In fact, according to LinkedIn data, the top performing brands on LinkedIn publish on average 112 status updates per month—that’s about four per day.

Sharing updates on your brand’s LinkedIn Company Page is a great way to keep your LinkedIn followers informed of your latest company news, brand content and job postings. Now, you can do all of that using the same publishing tools you know and love in Sprout.

After connecting your LinkedIn Company Page, any user with publishing or draft-only permissions that has been granted access to the profile can begin crafting messages for LinkedIn.

Keep in mind that in order to connect your LinkedIn Company Page to your Sprout account, you’ll need to have administrative access to the page. You can learn more about becoming an administrator on your company’s LinkedIn page here.

Seamlessly Publish Across All Your Social Channels

Use Sprout to publish professional content specific to LinkedIn, or you can publish social messages simultaneously to Facebook, Twitter and LinkedIn Company Pages from a single Compose window.

Add LinkedIn to Your Shared Content Calendar

Sprout’s shared content calendar helps you plan ahead by creating drafts, scheduling or queueing posts to publish to your LinkedIn Company Page in the future.

In addition, drafts are a great way to collaborate and easily manage content creation across your team. Whether you want to jot down a quick idea for a post or save content for peer review, now you can capture thoughts to share on your LinkedIn Company Pages and save them as drafts.

Start publishing by visiting Users & Social Profiles and connecting your LinkedIn Company Pages today!