It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy. This week we’ll show you how to use Twitter Favorites.

Has this ever happened to you? You see a great tweet, with a link to an awesome article, or a great song. You click the link, and enjoy the content. A day or so later you try (unsuccessfully) to find the tweet, so that you can revisit the link or retweet the post. Why not add these interesting tweets to your Twitter Favorites, so that you can retrieve them anytime you’d like? Follow these steps to add tweets to your Favorites list, and to view tweets that have been “favorited” by other people on Twitter.

Adding a Tweet to Your Favorites List

To add a tweet to your Twitter Favorites list, simply hover over any tweet you’d like to save. Look for the “Favorite” link next to the star icon. Click the link to add the tweet to your Twitter Favorites.

You can tell that the tweet was added to your Favorites because a star will appear in the top left corner of your tweet, and the star icon will turn yellow with an option to “Unfavorite”, as per the image below:

Retrieving a Favorite Tweet

To retrieve a tweet that you’ve favorited, first click the “Profile” tab in the Twitter navigation menu at the top of your Twitter Home Page. Next, click the “Favorites tab” located just below the link titled “Edit Your Profile.”

You’ll see a list of all the tweets you have favorited. If you hover anywhere over the tweet, you’ll see the options to “Unfavorite” the tweet, “Retweet”, or “Reply”. Think of your Favorites as Twitter bookmarks that you can re-use and retweet whenever you’d like. Keep in mind, however, that your Favorites list is public, so don’t add any tweet to your Favorite’s list that you wouldn’t want all the world to see.

Viewing Other People’s Favorites

Viewing other people’s favorite tweets can yield a surprising amount of useful information, interesting links, or even competitive intelligence. To view someone else’s Favorites, search for his or her Twitter account in the Twitter search field. Once you’ve found the account, go to the profile for that person, and click on the link titled “Favorites.”

Look up the Twitter Favorites of your friends, politicians, or competitors to find tweets that other people felt were important enough to add to their Favorites list.

You Could be Featured on Twitter Tip Tuesday

We’d like to invite you to submit your own Twitter success stories to be considered for future Twitter Tip Tuesday articles. Our goal is to reiterate the value of using Twitter for business by highlighting real world success stories from our readers.

[Image Credit: LR_PTY]