Once you’ve established your content budget, the next step is deciding how to allocate the money. Do you want to establish one voice and have a personality build your blog? Or would you prefer several voices feeding into your blog?
If you decide on one voice, bringing someone in-house full-time could bring some other side benefits. If you hire someone who’s not only an excellent writer, but also a little web savvy, you can have him or her write a couple of articles per day, and make updates to your website. However, depending on the level of experience of a person like this, this position could cost in the $50,000-$80,000 per-year range.
Freelance writers generally service many clients and write on a per-article basis. Managing several freelancers and scheduling their efforts into your blog to make sure your content is consistent can be a fair amount of work for a business owner. It may be in your best interest to pay an additional administration fee to one of your freelance writers to schedule the content and maintain a relationship with all your freelancers on your behalf.
Paying Per Post vs. Flat Rate
Blog rates per-post vary greatly depending on your needs. You can expect to find a writer in the $25 to $150 range for one article. A lot of this depends on how much time and effort goes into creating the content. If little to no research is necessary to write a piece, you can easily source a writer at the lower end of the scale.
However, if you require the writer to do a fair amount of research, source images, and tag your content, you can expect to pay more in the range of $75-$100 per article. If you want your writer to also do things like take photos and do multiple interviews for a piece, expect to pay in the upper range of $125-$150 per post.
However, once you’ve found some writers whose work you like, you may want to investigate bringing them on board on a semi-permanent basis. Negotiating a weekly or monthly flat rate will ensure that you’ve got a regular stream of content coming in, and freelance writers often like to take on some consistent clients. Some writers may even discount their rates for regular work assignments.