While social media has had tremendous growth, it has also prompted significant changes in marketing strategies and advertising campaigns.

Once you’ve made the decision to create a Twitter account or a Facebook Page it’s very important to have someone to monitor it. As experience has shown, social media can make or break customers’ perceptions of your brand.

In many cases it can be challenging to launch and maintain a successful social media strategy. Let’s highlight three signs that tell you it might be time to hire a social media manager.

Not Enough Bandwidth

As a business owner you’ve got a lot on your plate. In addition to running daily operations you’ve got to deliver a product or service and keep your customers and employees happy. On top of all that, you need to market your brand.

A successful social media strategy requires a lot of upkeep and organization. It can be very time consuming, especially in the beginning. A social media manager is capable of account creation, strategy implementation, and monitoring.

The worst thing you can do in social media is be absent. Not only are you missing out on the benefits that come from the visibility, but your absence is noticed by your current and potential customers.

Life Moves Pretty Fast

Social media moves quickly. It seems every time you blink, Facebook is testing another new feature. Take a day off and an entirely new social network has launched. New features are popping up every day, which means that there are new rules and requirements that need to be met.

Successful social media strategies require research; the work load is multiplied if you’re present on several platforms. A social media manager is able to stay up to date on new features, policy changes, and general updates — all of which are very important since these tasks can, and usually will, affect the way you utilize each platform.

Experience and Expertise

Once you’ve created your accounts it’s time to develop a strategy. Do you know what you want to pin or how to handle negative feedback in a public forum? There’s more to social media than casual conversation. It’s good to know when to tweet and more importantly when not to. This is an opportunity for you to create value for your audience and achieve your goals.

Social media managers will have the industry knowledge to determine which platforms are most beneficial for your business. They’ll also have the personal experience to know how to engage an audience. Additionally he or she will remain confident and calm during a PR crisis, a situation in which many others might panic.

The most obvious sign that you need to hire a social media manager is your lack of enthusiasm or passion for the industry. The person(s) in charge of your online presence should have a willingness to continuously learn and try new strategies.

It’s perfectly fine (and encouraged) to maintain your personal and professional presence on social platforms. But as a business owner, you’re invested in the company, your employees, and your customers. Don’t stretch yourself too thin or all three could suffer.

[Image credits: Jeff Turner, Casey Serin, Russell Trow, Jon Nicholls]