Finding rich, true, relevant perspectives in marketing isn’t easy. Tracking likes, clicks, shares—it only tells you so much about your brand’s perception with consumers. A thoughtful marketing strategy starts in the mindset of the consumer: who are they, what are they talking about, how do they feel?
That’s where social listening comes in. The power of listening lies in allowing you to find and tap into real-time social conversations about your brand or industry, leveraging nuanced tools like sentiment analysis to inform strategy at multiple levels.
From social media managers crafting engaging content to executive leadership evaluating brand health—download this guide to learn how social listening benefits every level of your organization.