11 Free email marketing tools to save you time and money

Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has remained more or less the same is email. In fact, email continues to be the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.

It can even help you amplify your other marketing channels such as social. With that said, marketers still face a ton of challenges in their email marketing efforts. One of these key challenges is simply the amount of time it takes to create a great looking email from scratch. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning. This hinders productivity while dragging down your email marketing ROI.

A lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process. However, email marketing tools don’t necessarily have to be expensive. You can find plenty of free email marketing tools that can help you save time and money.

If you’re looking for a social management solution to complement your email marketing, test out a free 30-day trial of Sprout Social:

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Quick comparison of the best free email marketing tools

Feeling pressed for time? We get it. This table gives you a quick snapshot of the top free email marketing tools. Use it to see how the key features and limitations stack up before you dive into the details.

Tool	2025 Free Limits	Standout Features	Best Use Case
HubSpot	2,000 emails/month, unlimited contacts	Free CRM integration, smart content	B2B lead nurturing
Sender	15,000 emails to 2,500 subscribers	Advanced analytics, video embedding	Content-heavy campaigns
Brevo (formerly Sendinblue)	300 emails/day	A/B testing, SMS marketing	Multi-channel marketers
Omnisend	5,00 emails to 250 contacts	Product picker, ecommerce automation	E-commerce & Online store marketing
SendPulse	3,500 emails to 500 contacts	Multi-channel marketing, subscriber rating	Small teams wanting personalization
Benchmark Email	3,500 emails/month	Image editor, responsive templates	Design-focused marketers
Mailchimp	1,000 emails/month to 500 contacts	Content manager, smart recommendations	Beginners and small businesses
MailerLite	12,000 emails to 1,000 subscribers	Landing pages, pop-ups	Content creators and bloggers
Mailjet	1,500 contacts; 6,000 emails/month, 200 emails/day	Real-time collaboration, dynamic content	Teams needing collaboration features
Kit	10,000 subscribers with no email limits	Visual automation builder	Strong offering for creators
EmailOctopus	10,000 emails to 2,500 subscribers	Simple interface, unlimited email addresses	Agencies and multi-brand businesses

What to look for in free email marketing tools

Free email marketing tools deliver professional-grade features when you know what to prioritize. Focus on five essential criteria: deliverability rates, ease of use, feature limitations, scalability options and integration capabilities.

Evaluate platforms based on these non-negotiable requirements:

• Deliverability rates: Choose providers with strong sender reputations that ensure inbox placement
• Intuitive design: Drag-and-drop editors eliminate learning curves and speed up campaign creation
• Clear limitations: Understand subscriber caps, monthly send limits, and restricted features upfront
• Growth compatibility: Verify affordable upgrade paths that match your expansion timeline
• Essential integrations: Confirm connectivity with your CRM, ecommerce platform, and analytics tools

The following are the top 11 free email marketing tools.

1. HubSpot Email Marketing

HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.

2. Sender

Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.

Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.

3. Sendinblue

Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.

After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.

4. Omnisend

Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.

You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.

5. SendPulse

SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.

SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.

6. Benchmark Email

Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.

You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.

7. Mailchimp

Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.

Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.

8. MailerLite

Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.

You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.

9. Mailjet

Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.

This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.

10. Kit

Kit is a robust email marketing platform designed specifically for creators. With its intuitive interface, you can effortlessly build and manage your email list, design engaging emails, and create automated workflows. Kit’s advanced tagging and segmentation features allow you to send highly targeted, personalized content to your subscribers, which can lead to increased engagement and conversions.

Beyond just email, Kit also offers tools to help you monetize your audience. You can sell digital products, memberships, and even set up a paid newsletter directly through the platform. The visual automation builder makes it simple to create powerful sequences that welcome new subscribers, nurture leads, and drive sales on autopilot.

11. EmailOctopus

EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it does allow a lot more emails per month than most of them.

You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It also integrates with third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools.

How to choose the right free email marketing tool

Choose your email marketing tool using this decision framework. Answer these three questions to identify the platform that drives the best results for your business:

• Lead nurturing focus: HubSpot integrates with free CRM for seamless contact management
• E-commerce sales: Omnisend’s product picker and automation drive revenue growth
• Large subscriber lists: EmailOctopus offers 10,000 monthly emails to 2,500 subscribers
• Beginner-friendly interface: Mailchimp provides intelligent recommendations and content management tools

Your answers will point you directly to the tool that will save you the most time and deliver the most significant impact.

Amplifying your email marketing with social media

Email marketing delivers maximum ROI when integrated with a social media strategy. Cross-channel campaigns increase engagement by 250% and drive higher conversion rates than single-channel efforts.

Sprout Social’s platform amplifies email marketing through integrated workflows:

• Publishing Calendar: Coordinate email launches with social media campaigns using shared scheduling tools
• Smart Inbox: Manage email-generated social conversations alongside direct messages in one centralized view
• Analytics Integration: Track cross-channel performance from email subscribers to social conversions
• Asset Library: Store email creative assets and social media content in one organized location

Don’t just send emails. Build a connected strategy that drives real business growth. Start a free trial to explore how Sprout Social’s features can amplify your email marketing efforts.

Key takeaways

These free email marketing tools deliver professional-grade features that save time and reduce marketing costs. By leveraging automation, analytics, and design tools, small businesses generate measurable results without paying for upgrades.

If you’re just starting out your efforts on this channel, check out our email marketing guide for more ideas on how to get the most out of your tools.

Free email marketing tools FAQs

What are email marketing tools?

Email marketing tools are software platforms that enable businesses to create, send, and manage email campaigns effectively. They provide essential features such as drag-and-drop editors for designing professional emails and tools for managing and segmenting subscriber lists. These platforms also help automate communications, like welcome emails or abandoned cart reminders, and provide detailed analytics to track campaign performance, including open and click-through rates. Ultimately, they are designed to help businesses nurture leads and build customer relationships while maximizing their return on investment.

Which are the free email marketing tools?

Email marketing tools are software solutions that help businesses manage and optimize their email campaigns. They provide features for designing professional emails, building and segmenting subscriber lists, and analyzing campaign performance to help nurture leads and increase ROI. The free tools can be grouped by their primary strengths:

• For Beginners and All-in-One Solutions: Mailchimp and SendPulse offer user-friendly, foundational features for those just starting out.
• For Lead Nurturing and CRM: HubSpot’s free plan is ideal for B2B marketers due to its robust integration with its free CRM.
• For E-commerce: Omnisend is specifically designed for online stores, with tools for behavioral automation to drive sales.
• For High-Volume Sending: EmailOctopus and Sender stand out for their generous monthly email limits.
• For Content Creators: MailerLite and Kit (formerly ConvertKit) include advanced tools like landing page builders and options for paid newsletters.

What is the best free email marketing tool?

HubSpot excels for CRM integration, Omnisend for ecommerce, and EmailOctopus for high-volume sending limits.

How many emails can I send for free?

Limits range from 300 daily emails (Sendinblue) to 15,000 monthly emails (Sender, SendPulse).

Do free email marketing tools have good deliverability?

Reputable free tools maintain high deliverability rates through established infrastructure and sender reputation management.

When should I upgrade from a free plan?

Upgrade when you exceed subscriber limits, need advanced automation or want to remove provider branding.