Discovered earlier this month in testing, Facebook has confirmed that it’s rolling out a feed that enables people to see only content from the Pages they follow.
The new Pages Feed will not affect the way the main News Feed works. Instead, it provides a separate feed that acts as a Pages-only filter. It can be accessed from the left-hand side of the screen below the Pages header.
“This new feature surfaces updates just from Pages you are connected to,” explained a Facebook spokesperson. “It’s a ‘Pages only’ view of your News Feed, making it even easier for people to keep up with the Pages they care about most.”
Facebook, no stranger to criticism, has come under fire for the way it handles Pages’ content in News Feeds. The social network relies on an algorithm that determines which stories to show members. It’s been said that the average post reaches only 17 percent of fans — not including help from Promoted Posts.
The Pages Feed hopes to correct this as it gives members a way to view more content from the brands they like. However, whether individuals will click on it remains to be seen. Facebook has begun the global rollout today; you should see the new feed appear on your homepage within the next day or so.