11 Emplifi competitors to research in 2025

Marketing leaders should empower social marketers to create compelling data stories that demonstrate the impact of their work on business goals in 2025, according to The Sprout Social Index™. Marketers need social media management software to track data and gain the insights you need to tell the story behind your efforts.

Emplifi is one of the many social media management platforms out there to choose from. Emplifi offers solutions for social media marketing, analytics and benchmarking. But before you commit to a tool, it’s important to do your due diligence.

In this article, we’ll share information about Emplifi alternatives to help you with your research, so you can determine the best option for your business. The information in this article is as of February 17, 2025.

1. Sprout Social

Sprout Social is the first on our list of Emplifi alternatives because we don’t just believe in our product’s performance and value—our historic accolades establish us as an industry-leading provider of cloud-based social media management software.

Sprout has been chosen as a G2 Enterprise leader every quarter since 2018. G2 is the world’s largest and most trusted software marketplace for customer reviews.  Sprout was named #1 Best Software Product in G2’s 2024 Software Awards. This means we earned the number one spot when compared across products in every software category, not just social media management.

Sprout was also named a Leader in the 2024-25 IDC MarketScape on Worldwide Social Marketing Platform: Large Enterprises. We earned recognition for our product’s comprehensive social media suite, customer support and security features.

Sprout is an all-in-one social media management solution, offering scheduling, publishing, analytics and reporting tools. Artificial intelligence (AI) and automation tools like AI Assist are built throughout Sprout, saving you time and effort. Use Sprout’s Smart Inbox to plan and schedule content, and My Reports to aggregate data and track metrics automatically. Our platform offers a variety of integrations with major networks including Facebook, Instagram, LinkedIn, YouTube and more.

With Customer Care by Sprout Social you can enable your customer care teams to provide faster, quality support through our Case Management solution. We believe in the importance of providing reliable customer care, so we offer integrations with Salesforce, Zendesk, HubSpot, Tableau and Microsoft Dynamics 365.

Sprout Social’s offerings don’t end there either. We provide add-ons so you can centralize your social media efforts in one place while aligning with your business goals. Our add-ons include:

• Social Listening: Monitor and track millions of critical conversations. Conduct sentiment analysis to learn more about your audience’s perceptions and consumer expectations.
• Employee Advocacy: Extends your reach on social media while protecting your brand by empowering employees to share approved content in a few simple clicks.
• Sprout Social Influencer Marketing (formerly Tagger): Shape meaningful campaigns that resonate with your target audience through our influencer management platform.
• Premium Analytics: Customize advanced metrics to your business goals and share insights via shareable links and automated reports.

Curious about how Sprout could work for your brand?

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2. Oracle

Oracle is an information technology (IT) company providing software and services for businesses. The company is known for its cloud applications and software, along with database and enterprise resource planning solutions. Although Oracle’s cloud solutions aren’t specifically designed for social media management, it can indirectly support with data analytics, AI and automation capabilities. You can use these features to help enhance data-driven decision-making and streamline routine tasks, which can be valuable given the fast-paced nature of social media.

3. Zendesk

Zendesk is an Emplifi alternative designed for managing customer relationships. Although Zendesk isn’t solely a social media management software, it can help teams that interact on social. For instance, Sprout’s Zendesk integration helps customer support teams track and respond to support requests to ensure a faster, smoother customer service experience. Once connected, Sprout automatically looks up users who’ve messaged you from a Zendesk instance and matches them with an existing profile. Zendesk can also help sales teams because it’s designed for managing customer relationships. Similar to the other Emplifi alternatives on our list, Zendesk offers automation and AI capabilities to save time and energy.

4. Agorapulse

Agorapulse is known for its social media management software. This Emplifi competitor provides a range of tools to support publishing, scheduling, reporting and engaging with your audience across major social networks. For instance, the platform offers a unified inbox and a grid layout to preview posts. There are also reporting tools and features that nurture team collaboration like shared notes. Agorapulse has integrations with a variety of major networks such as Facebook, Instagram and YouTube.

5. Brandwatch

Brandwatch is another Emplifi alternative to consider if you’re looking for a tool that offers data analytics, consumer intelligence and social media management functionalities. Brandwatch offers trend spotting, competitive benchmarking and sentiment analysis tools to aid with data-driven decision-making and audience insights. Similar to the other platforms on the list, Brandwatch allows you to create customized dashboards to track and measure performance and track brand mentions. It also integrates with major social networks.

Although this list focuses on Emplifi alternatives, see our list of Brandwatch alternatives if you’re looking for similar social media management products.

6. Meltwater

Meltwater is an Emplifi alternative specializing in brand monitoring and public relations. Meltwater is a media intelligence platform that provides insights across social media and various news and digital channels. Along with tracking competitors’ mentions, users can measure and track online brand mentions to analyze their overall online presence. Meltwater also offers sentiment analysis to learn about the tone of news content.

7. Hootsuite

Founded in 2008, Hootsuite is a veteran in the social media management space. This Emplifi competitor is known for its publishing and analytics features. You can schedule and analyze content across multiple major social media networks. Hootsuite also provides common social media management tools like team dashboards and task assignments.

Learn more about the platform by reading Sprout Social vs. Hootsuite, which breaks down how the platforms compare based on G2 reviews.

8. Sprinklr

Founded in 2010, Sprinklr is another customer experience management platform designed to support social media management, engagement and data analytics. If you’re looking for an Emplifi alternative that offers marketing automations, Sprinklr has social listening tools to help teams pinpoint emerging themes and gain insights into customer viewpoints through online conversations.

Curious to see how Sprout stacks up? See a full list of Sprinklr alternatives or compare Sprout Social vs. Sprinklr.

9. Khoros

Khoros is an Emplifi alternative founded in 2019 after the merger of two acquisitions by Vista Equity Partners—Spredfast and Lithium. The social media management platform can also support community management and customer service. Khoros provides key features for publishing and engagement and integrates with Google Analytics and Tableau. You can compare Sprout Social vs. Khoros to learn more about how Sprout and our Social Customer Care solution stack up.

10. Later

Later is an Emplifi alternative specializing in scheduling content for visual-first platforms like Instagram and TikTok. It offers a social media calendar for organizing and previewing posts, along with a media library for managing assets. Later also offers analytics tools to track key metrics and refine social media strategies. It integrates with major social media networks.

11. Dash Social

Dash Social, formerly Dash Hudson is a social media management platform offering solutions for marketers, brands and agencies. The platform is popular among businesses taking a visual-first approach to their social strategy, given the brand’s experience in entertainment marketing. This Emplifi competitor has visual AI tools that provide predictive content analytics to help you identify which posts are more likely to drive the highest engagement. The platform also provides social listening capabilities, audience engagement tools and analytics reporting.

Choose the right social media management tool for your business

Finding the best tool to add to your marketing tech stack isn’t an easy feat. That’s why we created this list of Emplifi alternatives to help make your research a bit easier. There are so many great options out there, but we truly believe in our product. Experience how Sprout Social gives you with the comprehensive solutions your business needs and sign up for a free trial.