9 X/Twitter analytics tools to amplify your strategy

You’re putting in the hours on X (formerly Twitter), creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if that effort is moving the needle.

Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals.

If you’re considering X/Twitter analytics tools, understanding why you need them and exploring these nine examples is a good place to start.

Why do you need an X/Twitter analytics tool?

An X/Twitter analytics tool optimizes your social media strategy by providing detailed insights into content performance, audience behavior and competitive positioning. It allows you to understand what’s working and what’s not, adapt your messaging and stay ahead of competitors.

Identify top-performing content

Knowing which posts in your X/Twitter marketing strategy resonate most with your target audience helps refine your approach and allows you to continually build on what works. With an X/Twitter analytics tool, you can easily pinpoint posts with high engagement metrics like reshares and build on those insights to replicate success.

Source aligned influencers

Analytics platforms give you detailed insights into an influencer’s content, audience and authenticity to help you find creators that align with your brand’s target market and values. These solutions also analyze historical data from past social media influencer campaigns to see which had the best ROI. 

For example, Sprout Social’s AI-powered Influencer Marketing platform helps you find authentic, brand-safe creators based on the topics your audience engages with most.

Track brand sentiment

Customer sentiment analysis helps you gauge how people feel about your brand in real time. Tracking brand sentiment allows you to amplify positive feedback or address complaints swiftly, preventing them from escalating and maintaining your brand’s reputation.

Measure campaign performance

Analytics tools help you analyze your own strategies—whether that’s engagement rates, content themes or audience interaction patterns. These tools also give you a clear picture of social media ROI and the insights you need to optimize future campaigns.

Monitor competitors

Stay ahead of your top competitors by analyzing their strategies with X/Twitter analytics tools. Competitive monitoring tracks competitor X/Twitter post performance in terms of engagements, follower growth and post performance. You should also understand your competitors’ overall share of voice compared to your organization’s share of voice on the topics that matter to your brand.

9 best X/Twitter analytics tools

Here are some of the best X/Twitter analytics tools based on capabilities, usability and the depth of insights they provide.

1. Sprout Social

Sprout Social delivers in-depth insights into account performance, audience engagement and content effectiveness across multiple X/Twitter profiles.

With it, you can analyze key metrics such as impressions, engagements and audience growth to optimize your X/Twitter content strategy alongside other networks. Plus, you can identify your best-performing posts and conduct a competitive analysis to see how you stack up against industry leaders. 

Sprout’s X/Twitter analytics give you a detailed look at what your audience likes, how they engage and when they’re most active so you can tweak your strategy for maximum punch.

Sprout’s Premium Analytics further enables you to select performance metrics that align with your X/Twitter goals. That way, you can create presentation-ready analytics reports to showcase the impact of your strategies and share insights with key stakeholders through shareable links. You can also compare performance across multiple profiles with Sprout’s cross-channel capabilities to get a holistic view of your brand’s X/Twitter presence.

In addition to these X/Twitter-specific functions, you’ll get access to a full suite of social media management tools—from social post publishing and social analytics to engagement—all to streamline your X/Twitter strategy.

Features:

• An easy-to-use dashboard that offers a unified overview of your platform, including demographics and profile insights
• Hashtag tracking with social listening to learn what hashtags your audience is already using to reach and grow your audience
• Summarize by AI Assist, which distills complex data into actionable insights and makes it easier to understand audience insights from X/Twitter at a glance
• X/Twitter Listening capabilities to understand audience sentiment and identify advocates and influencers
• Device demographics to inform your content strategy based on how your audience accesses X/Twitter
• Custom reports on audience growth during your selected reporting period
• Analyze by AI Assist to surface hashtags, keywords, Smart Categories and emojis central to the conversations your audience is having about your brand or industry 
• Smart Inbox, which unifies your social channels into a single stream so you can monitor and respond to messages in one place
• Tagging to categorize your posts and messages by audience, marketing campaigns, content format and other relevant criteria
• Social Media Listening to monitor conversations about your brand or relevant topics at scale, such as customer sentiment and preferences
• Several report options to guide your X/Twitter strategy, including:
  • Post Performance Report to identify your best-performing content and analyze engagement metrics
  • X/Twitter Profiles Report for tracking changes in performance over time, including engagements, replies, likes, retweets and audience growth
  • Competitors Report to see how you compare to rivals on X/Twitter
  • Paid Performance Report to track ROI from X/Twitter ads

2. Twitter Analytics

Twitter Analytics is a built-in analytics tool that’s only available to Twitter Premium users.

 

It’s a useful tool for getting started and provides a snapshot of what’s working on your account, which helps you identify quick wins.

To access it, head to analytics.twitter.com—or from your regular Twitter feed, click More in the left sidebar, then click Analytics. Here, you get basic insights into your best-performing X/Twitter posts, how your last 28 days compared to the previous period and how much engagement your individual posts get.

Features:

• Monthly highlights that show your top X/Twitter post, mention, followers and other key updates
• Detailed breakdowns of engagement metrics, such as likes, profile clicks, reposts, replies and detail expands
• Average monthly engagement rates, number of replies and reposts

3. SocialPilot

SocialPilot offers social media scheduling, content curation, its own browser extension, help with ads and analytics.

Features:

• Automated reporting that generates and delivers daily, weekly or monthly reports
• Custom filters to perform tailored analysis, track performance over time, make historical comparisons and assess goal achievement
• Top Mentions Posts that highlight the number of times your brand is mentioned
• Most Engaged Followers metric to show you who interacts with your posts so you can reciprocate or give free products as a thank-you

4. Keyhole

Keyhole is a social media monitoring and analytics tool that helps you track your online presence. In fact, it differs from some of the other tools because its entire focus is on social listening.

With it, you can monitor hashtag performance, keywords and trends across various platforms in real time to get valuable insights into engagement and sentiment analysis. It also offers cross-platform publishing so you can schedule upcoming posts for all your channels (including X/Twitter) from one dashboard.

Features:

• Automated, comprehensive reports that eliminate human error in spreadsheets
• Campaign-specific reporting so you can see how individual social media promotions are performing
• Hashtag reporting to track user-generated content and relevant hashtags your brand is promoting
• Analysis of post types and times that will generate the highest levels of engagement, such as likes, clicks and shares

5. Meltwater

Meltwater provides tools for social media monitoring, media analysis and audience segmentation that help you understand market trends and customer sentiments.

Meltwater is ideal for global brands that want to track multilingual conversations and stay culturally relevant while addressing market-specific trends.

Features:

• Multi-brand search functionality for various research purposes
• Data sources that include social media platforms, as well as traditional media like radio and TV
• Assisted search feature as an alternative to manual boolean searches
• Data storage covering a 15-month period

6. Fedica and Followerwonk

Fedica and Followerwonk provide powerful tools for detailed social media analysis, especially on X/Twitter.

Fedica brings together publishing, analytics and engagement tools that help you improve your social media marketing across platforms. With its Follower Segmentation tool, you can group X/Twitter followers by different traits to target specific audience segments.

Now part of Fedica, Followerwonk adds features like bio search, user comparison and follower tracking, which helps with competitor analysis and audience insights. Together, these tools help you check the quality of your followers and track engagement.

Features:

• X/Twitter account analysis to find the accounts influencers follow and pinpoint potential customers to interact with
• User comparison to find gaps or overlaps in how your followers line up with your competitors
• Follower growth analysis over a specified period to monitor how your account is expanding
• Audience interest and sentiment analysis to reveal trending topics, concerns or praise among your followers
• An X/Twitter engagement dashboard to keep an eye on how your followers are receiving your X posts

7. Brand24

Brand24 helps you monitor and analyze brand mentions across various online platforms, including social media, blogs, news sites and forums.

It uses sentiment analysis to label mentions as positive, negative or neutral, which helps you understand public perception in real time. The platform’s Brand Reports also pinpoint emerging trends and correlations, highlight key mentions and identify key events.

Features:

• Automated sentiment analysis to give you a quick view of public opinion about your brand, which helps you react faster to changes in sentiment
• Mentions feed for easy tracking and response to all X/Twitter brand mentions
• Marketing analytics to monitor positive and negative mentions over time
• GPT-powered recommendations to identify growth opportunities and fine-tune your strategy

8. X Premium

X Premium is a paid subscription that offers additional features to improve your experience on the platform. It comes in three tiers, each with its own pricing and set of tools. 

X Premium gives you advanced analytics to track daily post performance, new followers, profile visits, link clicks, and replies.

Features:

• X Pro, formerly TweetDeck, which lets you view and manage multiple accounts within the same interface
• Grok, an AI chatbot, which offers real-time AI-driven insights into trends and competitor activity to optimize advertising
• Media activity tracking to monitor media and video views

9. Tweet Binder

Tweet Binder is a hashtag analytics tool that generates detailed reports on hashtags from past campaigns and monitors those you plan to use in the future. Reports include stats on impact, reach, user rankings, and more.

You classify the results according to any date range, accounts, hashtags or links you need to track and easily share them among your team.

Features:

• An online version and exported PDF included with each report
• Sentiment analytics to discover how positive, negative or neutral messages are
• User rankings to detect the most active and popular accounts

What to look for in an X/Twitter analytics tool

Every social media analytics tool has its pros and cons. The best solution will ultimately depend on your business needs and the numbers you need to track most.

If you’re not sure where to start, try using an all-in-one social media management platform like Sprout to unlock the potential of many different features at once. That way, you easily see what works best for you.

Here are a few tips for getting started with Sprout as an X/Twitter analytics tool:

Understand who your audience is and what they care about

Knowing your audience helps you maximize your impact through tailored content and data-driven decisions to achieve better engagement. Sprout’s Social Media Listening tools make this process easier by analyzing what your audience is talking about in real time so you can join the conversation and latest trends.

Sprout’s Premium Analytics tools help you stay relevant by allowing you to zero in on only the data you need in the moment. Tags for content and message type also help filter out noise.

Measure how each post performs

Each post you put out there is a learning opportunity—so it’s important to pause and analyze why some posts tracked better than others. 

Sprout’s Post Performance Reports give you a unified view of your post’s performance across all social networks, including X/Twitter, to help you understand how your audience responded. The platform’s Optimal Send Times feature boosts post performance by indicating the best time to post on X/Twitter based on your audience and past engagement data. 

Monitor competitors and benchmark your performance 

Sprout’s listening tools don’t just monitor your audience—they also keep an ear to your competitors. Gathering data about your competition will help you better compare your businesses and find opportunities to set yourself apart. 

Alongside competitor analysis tools, Sprout also identifies industry gaps, tracks share of voice and understands consumer attitudes toward your peers. 

Track influencers and advocates driving engagement

Partnering with creators who regularly post content that engages your audience is a great visibility tool for your business—but it does require some scrutiny. Use Sprout’s Influencer Marketing platform and Listening tool to quickly discover creators that align with your brand.

Once you’ve identified some contenders, these tools help you vet potential partners to reduce risks and move forward with confidence.

Mold your social media strategy with the right X/Twitter analytics tools

Launch your best-performing campaigns yet with X/Twitter analytics tools that help make sure your efforts actually pay off. It all starts with picking the right solution.

Sprout gives users access to all the key performance metrics they need, such as post engagement, audience growth, impression trends and publishing activity. Its analytics features also allow social media professionals to monitor content performance over time, identify high-performing posts and uncover patterns in audience behavior.

Ready to connect with your audience and drive meaningful engagement? Test out Sprout’s capabilities today with a free 30-day trial.