Award winning tech PR firm Walker Sands is well acquainted with the juggling act today’s agencies face—managing social strategies, content and communities for multiple clients at the same time.
“Our social program is growing rapidly,” Social Media Account Executive Caroline Braswell said. “As more clients come on we want to make sure we give each of them the time and nurturing that their social program needs. Having a powerful platform like Sprout allows us to do so.”
Sprout’s platform offers a variety of workflow tools that make it a breeze to manage engagement, publishing and analytics across multiple accounts for multiple clients. Walker Sands relies most on the Smart Inbox for organized team collaboration and Sprout’s suite of reports for informing and shaping strategy.
The team’s biggest asset is the power of having every management tool they need to ensure client success in one intuitive platform. Composing, scheduling and tasking are all part of Walker Sands’ workflow in Sprout, allowing the agency to work efficiently and collaborate as a team.
Marketing Coordinator Emma Currens favors the ability Sprout provides to plan and schedule content in the platform, which gives her the space to focus on bigger business goals for her clients.
“I can plan our weekly/monthly content in batches, saving me time later in the week that I would have used for content management,” Currens said. “Sprout also lets you schedule posts throughout the day and makes it easy to prevent over scheduling with the timeline overview.”
Clients rely on agencies for their expertise, execution and ability to deliver results. Sprout makes it efficient and effective for top agencies like Walker Sands to meet and exceed those expectations every time.