McCall Lanman

McCall is an SEO Specialist at Sprout Social. She's passionate about digital marketing and how all areas of marketing work together to help businesses thrive. In her free time, she enjoys the outdoors and hosting community in her home.

Categories
- Social Media Content
- Social Media Strategy
How to create effective TikTok branded content (for brands and creators)
Published on December 20, 2024 Reading time 11 minutes
Categories
- Influencers
- Social Media Analytics
Earned media value: How to calculate it and what to look out for in the calculating process
Published on November 20, 2024 Reading time 4 minutes
Categories
- All Career Growth
- Competitive Strategies
The top 15 online reputation management tools and how to choose the best one for your business
Published on October 25, 2024 Reading time 10 minutes
Categories
- Social Listening
- Social Media Analytics
12 of the best Twitter (X) management tools for your brand
Published on September 30, 2024 Reading time 6 minutes
Categories
- LinkedIn
- Social Media Strategy
33 LinkedIn automation tools for your brand in 2025
Published on August 8, 2024 Reading time 12 minutes
Categories
- All Career Growth
- Social Listening
The top 8 Twitter (X) monitoring tools you need to know about in 2025
Published on July 10, 2024 Reading time 6 minutes