Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
Social media analytics: The complete guide
Published on September 10, 2025 Reading time 13 minutes
Categories
- Social Media Analytics
The social media metrics to track in 2025 (and why)
Published on June 26, 2025 Reading time 23 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on September 10, 2025 Reading time 12 minutes

All Social Media Analytics

Categories
- Social Media Analytics
- Social Media Marketing
30 TikTok tools to skyrocket your growth
Published on September 10, 2024 Reading time 13 minutes
Categories
- Social Media Analytics
- Social Media Strategy
10 Sprout social media reports
Published on August 29, 2024 Reading time 9 minutes

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Categories
- Instagram
- Social Media Analytics
10 steps to performing a successful Instagram audit
Published on August 28, 2024 Reading time 11 minutes
Categories
- Social Media Analytics
- Social Media Content
We need to talk more about follower retention on social
Published on August 26, 2024 Reading time 5 minutes
Categories
- Social Listening
- Social Media Analytics
9 key social media listening metrics every marketer needs to know in 2025
Published on August 19, 2024 Reading time 7 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Plan, launch, report: How to create a campaign performance report
Published on August 1, 2024 Reading time 6 minutes
Categories
- Social Media Analytics
Data storytelling: Adding meaning to metrics
Published on June 27, 2024 Reading time 10 minutes
Categories
- Social Media Analytics
- TikTok
7 steps to successful TikTok hashtag analytics
Published on June 24, 2024 Reading time 7 minutes
Categories
- Leveling Up
- Social Media Analytics
9 Crowdtangle alternatives for your brand in 2025
Published on June 13, 2024 Reading time 4 minutes
Categories
- AI Marketing
- Influencer Marketing
Breaking Ground: The latest Sprout updates you need to know about
Published on June 6, 2024 Reading time 6 minutes
Categories
- Social Media Analytics
- Social Media Strategy
6 must-have social media dashboard templates for brands
Published on June 5, 2024 Reading time 10 minutes
Categories
- Social Media Analytics
- TikTok
What TikTok metrics you need to track for TikTok marketing in 2025
Published on June 4, 2024 Reading time 8 minutes
Categories
- Nonprofit
- Social Media Analytics
2 nonprofit social marketers share how they build & measure their social media strategies
Published on May 30, 2024 Reading time 6 minutes
Categories
- Social Media Analytics
- TikTok
TikTok monitoring tools to protect your brand and scale your social strategy
Published on May 7, 2024 Reading time 6 minutes
Categories
- Competitive Strategies
- Marketing Disciplines
Competitive insights: 6 essential market factors and how you can collect them
Published on April 23, 2024 Reading time 9 minutes
Categories
- AI Marketing
- Customer Experience
How a sentiment score improves your brand strategy
Published on April 15, 2024 Reading time 7 minutes
Categories
- Competitive Strategies
- Social Media Analytics
Competitive benchmarking to boost social media growth
Published on March 26, 2024 Reading time 14 minutes
Categories
- Social Media Analytics
- Social Media Strategy
How to conduct a TikTok audit in 6 steps
Published on March 11, 2024 Reading time 8 minutes
Categories
- Competitive Strategies
- Customer Experience
Business intelligence reporting: making sense of your organization’s data
Published on February 21, 2024 Reading time 8 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Reach vs. impressions vs. engagement: What’s the difference?
Published on February 20, 2024 Reading time 8 minutes

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