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Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
The social media metrics to track in 2024 (and why)
Published on April 11, 2024 Reading time 20 minutes
Categories
- Social Media Analytics
- Social Media Strategy
20 of the best social media analytics tools for your brand in 2024
Published on June 17, 2024 Reading time 12 minutes
Categories
- Instagram
- Social Media Analytics
Instagram data: How to examine your performance
Published on April 5, 2021 Reading time 8 minutes

All Social Media Analytics

Categories
- Corporate Communications
- Social Listening
Why it’s time to break up with your biannual brand survey
Published on July 26, 2023 Reading time 7 minutes
Categories
- Social Media Analytics
- Sprout in Action
How to use Google Analytics for stronger social media reporting
Published on July 25, 2023 Reading time 10 minutes
Categories
- Social Listening
- Social Media Analytics
How to collect and mine your social media data for growth
Published on July 6, 2023 Reading time 10 minutes
Categories
- Leadership
- Social Listening
Making the most of your social media investments demands a new way of working
Published on June 26, 2023 Reading time 5 minutes
Categories
- Social Media Analytics
- Social Media Strategy
8 ways to use social media for market research
Published on May 30, 2023 Reading time 9 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Social Media KPIs to leverage business growth
Published on May 17, 2023 Reading time 11 minutes
Categories
- Marketing Disciplines
- Social Media Analytics
How to do market research: The complete guide for your brand
Published on April 13, 2023 Reading time 10 minutes
Categories
- Digital Transformation
- Social Media Analytics
Navigating a sea of screens: How social reinforces digital out-of-home ads
Published on March 30, 2023 Reading time 5 minutes
Categories
- Template
- Social Media Analytics
Find Your Next Social Media Management Tool With This Scorecard
Categories
- Webinar
- Community Management
Masterclass: How to Prepare Your Brand for a New Era in Social
Categories
- Customer Care
- Customer Experience
4 tips for managing customer data end-to-end (and how social media can help)
Published on February 13, 2023 Reading time 6 minutes
Categories
- LinkedIn
- Social Media Advertising
LinkedIn ads: the ultimate guide from zero to hero
Published on February 7, 2023 Reading time 12 minutes
Categories
- Template
- Social Media Analytics
The Social Media Metrics Map [Download Template]
Categories
- Leveling Up
- Social Media Analytics
How social media collaboration can boost your strategy’s impact
Published on January 3, 2023 Reading time 6 minutes
Categories
- Agency
- Leveling Up
The social media marketing agency and services guide
Published on November 22, 2022 Reading time 23 minutes
Categories
- LinkedIn
- Social Media Analytics
LinkedIn best practices for marketing professionals
Published on November 17, 2022 Reading time 8 minutes
Categories
- Social Media Analytics
- Social Platforms
What is an API & why does it matter for social media?
Published on November 15, 2022 Reading time 7 minutes
Categories
- Instagram
- Social Media Advertising
How to sell on Instagram: A guide for businesses (2023)
Published on October 19, 2022 Reading time 9 minutes
Categories
- Facebook
- Instagram
The marketer’s guide to reporting on social video engagement
Published on October 13, 2022 Reading time 11 minutes
Categories
- Case Study
- Social Listening
How the Atlanta Hawks created a slam dunk social strategy using Sprout Social
Categories
- Social Media Analytics
- YouTube
How to conduct a YouTube audit in 5 steps
Published on July 11, 2022 Reading time 11 minutes

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