Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

All Social Media Analytics

Categories
- Guide
- Digital Transformation
Building a better martech stack with social data
Categories
- Instagram
- Social Media Analytics
How to analyze Instagram Reels analytics to grow
Published on January 28, 2025 Reading time 9 minutes
Categories
- Future of Marketing
- Leadership
How to close the communication gap between executives and social teams
Published on January 27, 2025 Reading time 6 minutes
Categories
- Competitive Strategies
- Social Media Analytics
15 of the best competitive intelligence tools for marketers
Published on January 17, 2025 Reading time 8 minutes
Categories
- Webinar
- Digital Transformation
Index™ Insights: How to Gain Executive Buy-In for Bolder Social Moves in 2025
Categories
- Customer Zero
- Customer Zero: Defining the ROI of Social
How to measure and communicate the value of social media
Published on December 18, 2024 Reading time 5 minutes
Categories
- Other Platforms
- Social Media Analytics
Meta Threads analytics: A complete guide to measuring success
Published on December 17, 2024 Reading time 6 minutes
Categories
- Influencer Marketing
- Social Media Analytics
Earned media value: How to calculate it and what to look out for in the calculating process
Published on November 20, 2024 Reading time 4 minutes
Categories
- Facebook
- Social Media Analytics
16 Facebook metrics every brand needs to track for success
Published on November 11, 2024 Reading time 12 minutes
Categories
- All Career Growth
- Leveling Up
6 skills social media analysts need in 2025 and beyond
Published on November 7, 2024 Reading time 9 minutes
Categories
- Social Listening
- Social Media Analytics
12 of the best Twitter (X) management tools for your brand
Published on September 30, 2024 Reading time 6 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Social media conversion: 10 Ways to boost your conversion rate
Published on September 23, 2024 Reading time 7 minutes
Categories
- Influencer Marketing
- Social Media Analytics
5 influencer marketing KPIs to measure your next campaign
Published on September 19, 2024 Reading time 7 minutes
Categories
- Social Media Analytics
- Social Media Strategy
10 Sprout social media reports
Published on August 29, 2024 Reading time 9 minutes
Categories
- Instagram
- Social Media Analytics
10 steps to performing a successful Instagram audit
Published on August 28, 2024 Reading time 11 minutes
Categories
- Social Media Analytics
- Social Media Content
We need to talk more about follower retention on social
Published on August 26, 2024 Reading time 5 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Plan, launch, report: How to create a campaign performance report
Published on August 1, 2024 Reading time 6 minutes
Categories
- Social Media Analytics
Data storytelling: Adding meaning to metrics
Published on June 27, 2024 Reading time 10 minutes
Categories
- Social Media Analytics
- TikTok
7 steps to successful TikTok hashtag analytics
Published on June 24, 2024 Reading time 7 minutes
Categories
- Leveling Up
- Social Media Analytics
11 Crowdtangle alternatives for your brand in 2026
Published on June 13, 2024 Reading time 4 minutes

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