Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
Social media analytics: The complete guide
Published on March 19, 2025 Reading time 8 minutes
Categories
- Social Media Analytics
The social media metrics to track in 2025 (and why)
Published on April 11, 2024 Reading time 20 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on April 2, 2025 Reading time 12 minutes

All Social Media Analytics

Categories
- Influencers
- Social Media Analytics
Earned media value: How to calculate it and what to look out for in the calculating process
Published on November 20, 2024 Reading time 4 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Share of voice: What it is and how to measure it
Published on November 18, 2024 Reading time 10 minutes
Categories
- Influencer Marketing
- Influencers
12 top influencer analytics tools to boost your campaign ROI
Published on November 13, 2024 Reading time 9 minutes
Categories
- All Career Growth
- Customer Care
15 social listening tools for your brand in 2025
Published on November 13, 2024 Reading time 8 minutes
Categories
- Facebook
- Social Media Analytics
16 Facebook metrics every brand needs to track for success
Published on November 11, 2024 Reading time 12 minutes
Categories
- Instagram
- Marketing Disciplines
12 Instagram analytics tools to master performance
Published on November 8, 2024 Reading time 7 minutes
Categories
- All Career Growth
- Leveling Up
6 skills social media analysts need in 2025 and beyond
Published on November 7, 2024 Reading time 9 minutes
Categories
- Social Listening
- Social Media Analytics
18 social media monitoring tools you need in 2025
Published on November 1, 2024 Reading time 13 minutes
Categories
- Social Media Analytics
- Twitter
7 X/Twitter analytics tools to amplify your strategy
Published on October 24, 2024 Reading time 6 minutes
Categories
- Competitive Strategies
- Facebook
How to conduct a Facebook competitor analysis report [plus template]
Published on October 21, 2024 Reading time 9 minutes
Categories
- Instagram
- Social Media Analytics
Instagram automation: Maximizing efficiency without losing the human touch
Published on October 14, 2024 Reading time 8 minutes
Categories
- Social Listening
- Social Media Analytics
12 of the best Twitter (X) management tools for your brand
Published on September 30, 2024 Reading time 6 minutes
Categories
- Competitive Strategies
- Social Media Analytics
How to perform a social media competitive analysis (+ free template)
Published on September 30, 2024 Reading time 15 minutes
Categories
- Instagram
- Social Media Analytics
Instagram engagement rate: How to calculate yours in 2025
Published on September 26, 2024 Reading time 12 minutes
Categories
- Facebook
- Social Media Analytics
Facebook monitoring made easy: A guide for social marketers
Published on September 26, 2024 Reading time 8 minutes
Categories
- AI
- Social Media Analytics
7 AI tools for data analytics: A marketer’s guide
Published on September 25, 2024 Reading time 6 minutes
Categories
- Social Listening
- Social Media Analytics
What is brand monitoring and why is it important? [+ tools]
Published on September 23, 2024 Reading time 10 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Social media conversion: 10 Ways to boost your conversion rate
Published on September 23, 2024 Reading time 7 minutes
Categories
- Influencer Marketing
- Influencers
5 influencer marketing KPIs to measure your next campaign
Published on September 19, 2024 Reading time 7 minutes
Categories
- Other Platforms
- Social Media Analytics
How brands and partners use the Sprout Social API
Published on September 19, 2024 Reading time 7 minutes
Categories
- Facebook
- Social Media Analytics
How to use Facebook audience insights for more effective targeting
Published on September 13, 2024 Reading time 8 minutes

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