Did you know that tequila dates back to 1000 BC? During that time, indigenous Mexican tribes would grow and ferment agave. Tequila, as we know it today, won’t get produced until the mid-1600s.
Tequila is an incredibly popular alcohol that people enjoy drinking in margaritas or straight up with a twist. Why shouldn’t the beloved alcohol have its own day where people can express their appreciation?
In 2018, the Mexican government ruled that July 24 was National Tequila Day. The annual holiday is a great excuse to kick back and enjoy your favorite beverage.
Not sure how to celebrate National Tequila Day? This guide will go over the holiday history and the different ways you can celebrate it.
The history of National Tequila Day
The origins of National Tequila Day are unknown. However, a proposal was made to the Mexican Senate proposing that a special day be set aside each year to celebrate the drink. The proposal was designed to cement tequila’s reputation as a Mexican emblem.
The Mexican Senate held a vote in 2018, and 87 senators supported the proposal. One senator voted against the proposal, and one senator abstained from voting. The Senate decided to hold National Tequila Day on the third Saturday of March each year.
While Mexico might have recently recognized the holiday, the United States has had its own day reserved for tequila for many years. National Tequila Day lands on July 24 each year in the US.
A month away: National Tequila Day (24 Jul)
— AP Planner (@AP_Planner) June 24, 2022
How did tequila get its start?
The precursor to modern-day tequila is a frothy, milky agave drink called pulque. It dates back to Mesoamerican times thousands of years ago.
The liquid was an essential part of Aztec culture since they worshipped two gods, Mayahuel and her husband, Patecatl. The gods were known for being connected with alcohol.
The Marquis of Altamira built the first tequila distillery in the 1600s in Jalisco. The modern town of Tequila is located in the Mexican state.
Don Jose Antion de Cuervo founded Vino Mezcal de Tequila de Jose Cuervo in the city in 1795. From the, the most popular tequila bran in the world was born.
How your business can promote celebrating National Tequila Day
There are no rules to celebrating National Tequila Day. However, when making social media posts, it’s vital to promote safe driving practices when consuming alcohol. People should have fun during the holiday, but be responsible at the same time.
Encourage followers to visit your location
If you own a restaurant or bar, you can create a post letting your followers know about the holiday. You can encourage them to stop in for a drink as Hooters did in 2020. If you’re running any promotions or discounts during this time, you can use this post as an opportunity to advertise them.
Include fun facts
You don’t have to serve or sell alcohol to participate in National Tequila Day. The American Museum of Natural History posted a series of facts on the long-nosed bat for National Tequila Day in 2020. The long-nosed bat is a pollinator of agave, a key ingredient of tequila.
Many people might want to celebrate National Tequila Day from their homes. You can share a National Tequila Day margarita recipe like Lonely Planet did a few years ago.
We recommend posting the recipe on the blog portion of your website, then linking to it in your social media post. That way, you get interactions with the social media post, but you also drive engagement to your website.
Social media promotions
Social media is a great place to promote your National Tequila Day offerings. You can also use the holiday as an opportunity to engage your audience.
Te a̶m̶o̶, TEQUILA 💙🥃 Sunday, July 24th, come celebrate NATIONAL TEQUILA DAY with us ⚓️ Buy a shot of tequila and get a free Corona or Modelo, so come on down and raise a glass with us! #KnotWorking#WharfFTL
— The Wharf Fort Lauderdale (@wharfftl) June 22, 2022
For example, you can ask your followers to create a National Tequila Day meme. You can post the top entries throughout the day, asking your followers to “like” or “comment” on their favorite memes. The contest winner can win a bottle of tequila or a gift card to your business.
National Tequila Day frequently asked questions
People can head out to their favorite Mexican restaurant or host a small gathering at home to celebrate National Tequila Day. Below are some commonly asked questions about the holiday.
When is National Tequila Day?
National Tequila Day is held on July 24 in the United States. It’s held on the third Saturday of March in Mexico.
What is National Tequila Day?
National Tequila Day is an opportunity to celebrate one of your favorite beverages. People celebrate by drinking margaritas and making themed meals.
What are popular tequila brands?
There are many different types of tequila to try. If you want to start experimenting with tequila, below are the top brands you should try:
- Herradura Silver Tequila
- Don Julio 1942
- Cabo Wabo Blanco
- El Jimador Silber
- Jose Cuervo Especial Gold
What type of tequila you choose depends upon your plans with it. Certain tequilas are better suited for drinking neat, using in a cocktail, or incorporating into a food dish.
Each type of tequila is different because of the aging process. For example, Blanco or silver tequila isn’t aged. It’s bottled right after it’s distilled.
Blanco tequila is clear and is an excellent option for mixed drinks. It also works well in traditional Mexican food dishes.
Anejo tequila gets aged for around one year but no more than three. It has a light brown or gold color. The longer aging process gives it a complex flavor.
Wish your followers a happy National Tequila Day
National Tequila Day is an excellent opportunity to inform your followers about a holiday they might not know about. You can encourage others to celebrate the holiday responsibly. It’s also a chance to increase your brand’s awareness while promoting a holiday.
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