Digital Trailblazers: Navigating the Influencer Landscape

Name: Find Influencers
Creator: Sprout Social
Published: Tue Dec 17 2024

Partner with digital influencers to shape online conversations and inspire action. Our data-rich platform unveils the leading voices across various digital spheres, ensuring you connect with the right influencers for your brand.

Sprout Social Product Image of Listening Performance Sentiment Summary

Digital Influence, Decoded: Data-Driven Insights

Demystify the world of digital influencers with our comprehensive data analysis. Gain a deep understanding of their reach, engagement, and audience demographics, empowering you to make informed decisions and forge impactful collaborations.

Sprout Social helps you navigate the digital influencer ecosystem. Connect with trendsetters who resonate with your target audience, driving brand awareness and fostering meaningful connections.

The top Digital Influencers

Here are the top 10 Digital Influencers based on data from Sprout Social's Influencer Marketing platform .

Influencer
WEB DIVA TULLA LUANA	90,890,450	62	7.56%	37.5%
Maiara Dias 🦅	73,779,992	164	3.54%	12.9%
Kevin Lutolf	61,295,786	19	2.67%	98.9%
jady	20,414,988	93	4.73%	96.8%
Carolina Lazaretti \| Influencer Digital	6,803,576	26	4.1%	89%
Anny e Eu Family	5,667,440	1	9.27%	69.6%
Maya Moana✨modelo infantil✨	5,226,650	25	22.79%	71.3%
Danielly Chaves	5,073,852	49	10.47%	93.5%
τнαís мαrqυєs	4,688,308	109	3.81%	85%
Paula Ferrão	4,626,813	1	2.14%	98.6%

Knowing the top Digital Influencers is just the beginning. It's important to take the time to research influencers to understand if they're the right fit to promote your brand. Utilize aninfluencer marketing platformto pull more data, such as each influencer's audience makeup, how much they charge per post, the value of posts for brands and so much more.

Once you've identified the top influencers for your campaign, you can start reaching out to them and conducting entire marketing campaigns together.

How many digital influencers are there?

Digital Influencers: Total active profiles per month

Shown as the total number of unique Profiles that posted at least once based on the keywords and phrases we used to identify influencers in this category (see FAQ for more information).

How many people do digital influencers reach?

Digital Influencers: Average monthly post impressions

Total audience size is defined as the sum of impressions from posts where impressions is the number of times the audience has viewed the post.

How many times a month do digital influencers post on social?

Digital Influencers: Total social posts per month

Total social posts is the total number of posts from all Creators in the specified industry.

How much do digital influencers charge per post?

Digital Influencers: Average fee per sponsored post

Estimated fee is a projected compensation for each post calculated based on the media type, platform and the audience size of the influencer profile.

How valuable are digital influencers posts for brands?

Digital Influencers: Average value of a post for brands

EMV (Earned Media Value) is an estimated monetary value of each influencer post based on its metrics or the audience size of the Creator.

How much engagement do posts from digital influencers drive?

Digital Influencers: Average post engagement rate

Engagement rate is the percentage of an audience that has engaged with each influencer post by liking, commenting or sharing.

About the data

This data is pulled from Sprout Social Influencer Marketing and reflects global data and trends over the last 13 months. For additional questions about the data, pleasecontact the Sprout team.