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The Rise and Fall Of New Platforms: What Threads Has Taught Us About Emerging Social Media

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Threads burst onto the scene earlier this year and quickly became the fastest-growing social media platform of all time with 100+ million users in one week. As the heat of its entrance has died down, what does this new platform mean for your brand and social strategy? What have we learnt about Threads, where does it fit in in the social media sphere, and what role should it play for your social strategy moving into 2024?

As social media teams across the world figure out strategies to not only incorporate Threads but also excel at it, this webinar will examine what we’ve learnt so far and explore thoughts on what we think is in store. 

Sprout teamed up with social media consultant and industry analyst, Matt Navarra, and Social Media Manager Hannah Jawad from Kami, in this webinar you can expect to learn:

  • The current state of Threads and how early adopter brands leverage its capabilities
  • How businesses can use Threads for community building, customer care and more
  • Key distinctions and differentiations between Threads strategy vs. other social channels
  • Predictions for 2024 and beyond

Presenters

Cat Anderson

Cat Anderson

Sprout Social

Cat is the Head of International Marketing at Sprout Social. She’s passionate about innovation and creating authentic experiences through digital marketing. Besides marketing, Cat enjoys live music in all its forms and training her terrier pup.

Hannah Jawad

Hannah Jawad

Kami

Hannah Jawad is the Social Media Manager at Kami. Previously the Head of Community for New Zealand’s leading social media agency, Hannah has been the Digital Marketing Manager for major brands, including KFC, Pizza Hut, and Carl’s Jr, and notably played a pivotal role in launching Taco Bell’s brand in New Zealand. in her current role, her team at Kami has won national awards for outstanding campaigns and community management. @HannahJawad_

Matt Navarra

Matt Navarra

Matt Navarra

Matt Navarra is one of Europe’s most well-known and in-demand social media consultants and founder of founded ‘Geekout’ — an ever-expanding community and suite of resources for social media professionals. With over 20+ years industry experience, Matt has worked with some of the world’s biggest brands such as Google, BBC, United Nations and Pinterest. He is frequently invited to appear on BBC News, Sky News, NBC Europe, CNN and other global news channels as a leading social media industry expert commentator. @mattnavarra

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