Session time: 1 hour
Think LinkedIn is just for networking? Think again. The B2B video revolution is here, and it’s turning the platform into a powerhouse for engagement, storytelling and business results. With 154 billion video views annually and a +36% YoY increase in video engagement on LinkedIn, B2B brands can’t afford to ignore the power of video. Whether you’re crafting cinematic storytelling or lo-fi clips, success lives in content that resonates.
Learn how to lead a powerful LinkedIn video strategy in this webinar recording. Tune in for a closer look at how video content is transforming B2B marketing and ways to ride the wave to brand recognition and lasting connections. Starter or strategist, this is your chance to learn from the best.
What you’ll learn:
🚀 How to crack the code on short-form video: See what stops the scroll, what flops and how to stand out with authentic, dynamic content.
🎥 The power of emotional storytelling: Learn how to craft videos that not only catch attention but make your brand memorable.
💡 The key to unlocking video potential on LinkedIn: Transform your LinkedIn presence with video strategies that captivate B2B decision-makers and build brand loyalty.
✨ Expert insights and real-world strategies: Get first-hand advice from Wensy and Tom on the content that connects and converts.
Presenters
Laura Crosby
Laura is the International Field Marketing Manager at Sprout Social, passionate about building communities, bringing the human element of B2B marketing to the forefront of every campaign and initiative.
Tom Boston
Tom Boston is a B2B sales expert and coach known for infusing humour into sales strategies. He emphasises authentic selling and personal branding, leveraging social media to engage and educate sales professionals. His content often includes tips for overcoming sales challenges, personal anecdotes about his family, and reflections on kindness and resilience. Tom has gained recognition as a top sales influencer in EMEA, focusing on making sales enjoyable and effective through innovative coaching methods.
Wensy Antoli
Wensy Antoli is a Senior Creative Strategy lead at LinkedIn and is passionate about visual content and its power to drive emotional impact and action. At LinkedIn, she helps brands and agencies unlock the creative potential of the platform, via creative exploration, ideation and collaboration.
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