Next-Level LinkedIn: B2B Video Goes Viral

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Date & Time

Session time: 1 hour

Think LinkedIn is just for networking? Think again. The B2B video revolution is here, and it’s turning the platform into a powerhouse for engagement, storytelling and business results. With 154 billion video views annually and a +36% YoY increase in video engagement on LinkedIn, B2B brands can’t afford to ignore the power of video. Whether you’re crafting cinematic storytelling or lo-fi clips, success lives in content that resonates.

Learn how to lead a powerful LinkedIn video strategy in our webinar on Tuesday, April 29th. Join us for a closer look at how video content is transforming B2B marketing and ways to ride the wave to brand recognition and lasting connections. Starter or strategist, this is your chance to learn from the best.

What you’ll learn:

🚀 How to crack the code on short-form video: See what stops the scroll, what flops and how to stand out with authentic, dynamic content.

🎥 The power of emotional storytelling: Learn how to craft videos that not only catch attention but make your brand memorable.

💡 The key to unlocking video potential on LinkedIn: Transform your LinkedIn presence with video strategies that captivate B2B decision-makers and build brand loyalty.

✨ Expert insights and real-world strategies: Get first-hand advice from Wensy and Tom on the content that connects and converts.

 

Presenters

Laura Crosby

Laura Crosby

Sprout Social

Laura is the International Field Marketing Manager at Sprout Social, passionate about building communities, bringing the human element of B2B marketing to the forefront of every campaign and initiative.

Tom Boston

Tom Boston

Salesloft

Tom Boston is the Brand Awareness Manager at Salesloft. Producing weekly content that salespeople love. His role sees him spreading the word on the power of a sales engagement platform, whilst empowering salespeople to sell better with social media.

Wensy Antoli

Wensy Antoli

LinkedIn

Wensy Antoli is a Senior Creative Strategy lead at LinkedIn and is passionate about visual content and its power to drive emotional impact and action. At LinkedIn, she helps brands and agencies unlock the creative potential of the platform, via creative exploration, ideation and collaboration.

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