Date & Time
Session time: 45 minutes
Influencer marketing has become a cornerstone of successful social strategies. The right influencer marketing strategy can help you connect with your audience, establish genuine trust, and deliver real, measurable results. But what makes up a winning strategy?
Join leading experts from Meta and Sprout Social on Wednesday, October 29 at 10 a.m. CT for an exclusive webinar exploring why creator content is rapidly becoming the highest-converting asset in a marketer’s toolkit. Find out the key themes behind top-performing campaigns and learn how to scale your success with Meta partnership ads.
You’ll uncover new data, cutting-edge insights and best practices from industry leaders, as they dive deep into these essential influencer marketing topics:
- Creators as Trusted Connectors:
Explore how creators build authentic relationships and drive meaningful engagement. - Influencer Marketing ROI:
Understand why influencer marketing is now central to modern paid strategies—and how it delivers measurable results. - Meta Partnership Ads Advantage:
See how combining organic reach with paid promotion through Meta partnership ads can outperform traditional advertising. - Real-World Success Stories:
Hear how brands are integrating partnership ads into their always-on strategies for sustained impact
Plus, get a behind-the-scenes look at Sprout Social’s new Instagram partnership ads integration. Learn how teams can seamlessly request permissions and boost influencer content directly within the Influencer Marketing workflow—enabling faster execution and greater impact, all without Ads Manager workarounds.
Whether you’re already using Sprout’s Influencer Marketing platform or just getting started with creator content, this webinar will help you rethink what is possible and show you exactly how to make it happen.
Presenters
Devin leads Sprout Social’s Product Partnerships, where he is focused on driving strategic collaborations across Sprout’s strategic partners. Devin works closely with Meta across all areas of the Sprout platform – including Creators and Partnership Ads. Devin is focused on launching new innovative solutions that bring value to Sprout’s customers, and ensuring Sprout’s platform continues to empower brands and agencies worldwide to maximize their ROI on social.
Joana Rocha
Joana is currently part of the Global Partners – Business Engineering team, where she drives innovation and accelerates technical integrations across Meta’s platforms. This year, her primary focus is on creator marketing. In her role, she bridges the gap between technical development and business objectives, ensuring Meta’s API solutions are scalable and aligned with evolving market needs.
Sarah Corley
Sarah Corley is a Senior Marketing Campaign Strategist at Sprout Social, where she creates campaigns that turn attention into action. Beyond marketing, she channels the same blend of strategy and creativity into her personal passions—whether she’s developing new recipes or leading AquaFit classes as a certified water aerobics instructor. Her sweetest claim to fame? Fun fact: Sarah once helped set a Guinness World Record while working with Nestlé Toll House. @srcorley
