Session time: 30 minutes
In today’s crowded digital landscape, as ad costs rise and returns shrink, savvy brands are turning to creators more and more to lead the charge. No longer just a tactical channel, creator partnerships have emerged as the most powerful way to connect with consumers in today’s marketing stack.
Explore Sprout Social’s on-demand session from Social Media Week for a deep dive into how AI-powered creator search, smarter content alignment and a fresh take on brand safety are making influencer marketing the MVP of the media mix.
You’ll gain insights into:
- Why a topic-led search, rather than traditional metrics, is the new key to finding authentic partners who truly resonate with your audience.
- How brand safety has evolved from risk mitigation to a top-level strategic priority, ensuring your partners genuinely represent your brand values.
- Why brands are making influencers the central point of their media mix to make a real impact, share content everywhere and drive actual business results.
Explore how the impact of creators is amplifying real results and propelling brand ROI forward like never before.
Presenters
Brittany Hennessy
Brittany Hennessy, VP of Outbound Product Management at Sprout Social, is the definitive authority on creator partnerships with unrivaled industry experience across the entire ecosystem. As a pioneering executive who built the first structured creator programs at Hearst Magazines and Horizon Media, Brittany has held leadership positions across every sector of the industry: brand, agency, publisher, and brand and creator facing technology platforms.
