Session time: 1 hour
Businesses like yours invest a lot in data today. But sometimes it feels like you still don’t have the whole picture.
In 2023, a solid social strategy will only do half the work. The key to wins is all about using data thoughtfully and with intention to paint a complete story of the relationship between your customers and your business.
So, how can you gather this data and become a go-to for critical business insights? Tune in to hear our experts share how they leverage social data to inform not only how a business markets itself, but also what it makes, who it’s made for and how it’s sold.
You’ll learn:
- Best practices for identifying and sharing data that drives impact
- How to create internal and competitor benchmarks so you know exactly where you stand
- Why your brand needs to capitalize on social insights, and the risks if you don’t
Presenters
Randy Ksar
Randy is the Head of Content & Influencer Marketing at Uniphore. Previously, he worked in various digital marketing and community-focused roles at companies like 8×8, Voce Communications, Visa, Motorola Mobility, and Yahoo!. He is a father of two cute boys, husband of an amazing wife, loves running marathons and fundraises for the Leukemia & Lymphoma Society. @djksar
Roshni Patel
Roshni has over 13 years of marketing experience. Her professional background consists of eCommerce marketing, employer brand marketing, and now social media marketing across a variety of retail and B2B businesses. Roshni is also passionate about content creation, digital illustration, and mentorship.
Tazi Flory
Tazi is the Product Marketing Manager II at Sprout, based in Seattle. Tazi spends her time boxing, reading fantasy and adventure books, and passionately arguing that pie is better than cake. She loves social (duh) and spends too much of her time looking at Instagram stories. @tazi_flory
