How Glossier Contours Their 2023 Social Strategy Around TikTok, Community & More
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Session time: 45 minutes
Glossier knows a thing or two about social media—enough to have amassed 2.6 million followers on Instagram and over 345k followers on TikTok. What once began as Into The Gloss, a beauty blog devoted to uncovering beloved products, has transformed into a beauty brand established in 2014 that quickly developed a cult following on social.
Social media is constantly giving itself a makeover and has changed dramatically over the last few years. This Instagram-born brand has had to evolve its social media strategy along with it.
Join Glossier’s Jamie Dinar, Senior Manager of Social Media & Digital Content, as she reflects on the past year and unveils how the brand will continue to evolve its approach in 2023 and beyond. You’ll hear about:
- How to adjust your social strategy to remain relevant
- Why community-building is the foundation of Glossier’s brand & how to do it well
- Top tips for TikTok & social ecommerce
Presenters
Jamie Dinar
Jamie leads social content strategy at Glossier, focused on bridging commerciality with people-first narratives that drive community and human connection. She has held previous social roles at Calvin Klein and Michael Kors. When she’s off the clock? You’ll likely still find her scrolling through Tik Tok, playing with her dog, or reading a good book.
Sarah Corley
Sarah Corley is a Senior Marketing Campaign Strategist at Sprout Social, where she creates campaigns that turn attention into action. Beyond marketing, she channels the same blend of strategy and creativity into her personal passions—whether she’s developing new recipes or leading AquaFit classes as a certified water aerobics instructor. Her sweetest claim to fame? Fun fact: Sarah once helped set a Guinness World Record while working with Nestlé Toll House. @srcorley
