Let’s Get Personal: Crafting Truly Valuable Experiences With Email

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Webinar Details

As marketers, we live in a world of data, spreadsheets, and measuring our success in facts and figures. So much so, in fact, that it’s easy to for us to lose sight of the real, live people we’re trying to reach. However, the savviest marketers know that harnessing the power of email to create personalized, lasting brand impressions not only feels better – it also yields some seriously impressive results. 

Email isn’t magic, but it can do some truly magical things and help you give subscribers the relevant, engaging experiences they deserve (and have come to expect). In this session, you’ll learn how to…

  • Get closer to all of your audiences with smart segmentation
  • Deliver immediate value with custom content
  • Create cohesive experiences from your website to the inbox (and beyond) 

The Presenters

Jamie Bradley

Content Marketing Strategist
Emma

Jamie Bradley is a Content Marketing Strategist at Emma. She develops content in support of sales, brand awareness and demand generation efforts. She can typically be found at Emma HQ in Nashville creating live presentations, downloadable content, webinars and playing a key role in large-scale, self-produced events like Emma’s Marketing United conference. @jamiebradley

Michael Patterson

Demand Generation Specialist
Sprout Social

Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22

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