Stat Library

The social media landscape changes fast. Sprout’s continuously updated stat library has the data you need to keep up. From audience’s latest content preferences, to marketers’ biggest strategy challenges, find relevant insights to help you and your brand take bolder moves.

AUS
69%
of AUS social media users have a YouTube profile.
Q3 2025 Pulse Survey
AUS
29%
of AUS social media users have an X profile.
Q3 2025 Pulse Survey
AUS
49%
of AUS social media users have a WhatsApp profile.
Q3 2025 Pulse Survey
AUS
46%
of AUS social media users have a TikTok profile.
Q3 2025 Pulse Survey
AUS
10%
of AUS social media users have a Threads profile.
Q3 2025 Pulse Survey
AUS
61%
of Australian marketing leaders say their team has a dedicated strategy for social search (SOSEO).
2025 Impact of Social Media Report
AUS
79%
of Australian social media users support social media bans for children under 16.
Q3 2025 Pulse Survey
AUS
37%
of AUS social media users have a Snapchat profile.
Q3 2025 Pulse Survey
AUS
23%
of AUS social media users have a Reddit profile.
Q3 2025 Pulse Survey
AUS
32%
of AUS social media users have a Pinterest profile.
Q3 2025 Pulse Survey
AUS
31%
of AUS social media users have a LinkedIn profile.
Q3 2025 Pulse Survey
AUS
64%
of AUS social media users have an Instagram profile
Q3 2025 Pulse Survey
AUS
83%
of AUS social media users have a Facebook profile.
Q3 2025 Pulse Survey
AUS
4%
of AUS social media users have a Bluesky profile.
Q3 2025 Pulse Survey

Stat Library

69%

29%

49%

46%

10%

61%

79%

37%

23%

32%

31%

64%

83%

4%