Stat Library
The social media landscape changes fast. Sprout’s continuously updated stat library has the data you need to keep up. From audience’s latest content preferences, to marketers’ biggest strategy challenges, find relevant insights to help you and your brand take bolder moves.
- EMEA
29%
of UK social users plan to use TikTok more in 2026.
Q4 2025 Pulse Survey
- EMEA
81%
of UK social media users support social media bans for children under 16.
- EMEA
51%
of UK social media users are more likely to buy from companies that speak out about specific causes or topics in the news, given the current social climate.
- EMEA
TikTok is the #1 platform for driving business impact in the UK, per 66% of marketing leaders.
- AUS
The quality of the company’s social media customer service has the biggest impact on Australian social users' likelihood to buy from a brand during the 2025 holiday season.
Q4 2025 Pulse Survey
- AUS
35%
of Australian social users don't plan to use any social networks more frequently in 2026.
Q4 2025 Pulse Survey
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