Stat Library
The social media landscape changes fast. Sprout’s continuously updated stat library has the data you need to keep up. From audience’s latest content preferences, to marketers’ biggest strategy challenges, find relevant insights to help you and your brand take bolder moves.
- Global
58%
of social users say interacting with their audiences is the most important thing for brands to prioritize on social.
- Global
52%
of brands are already posting on Bluesky
Q1 25 Pulse Survey
- Global
Short-form video (under 60 seconds) is the content format social media users are most likely to engage with from brands on Bluesky.
- Global
51%
of social media users say the ability to control the content in their feed is their primary motivation for using Bluesky over other platforms.
- Global
39%
of social media users say Bluesky’s lack of traditional advertising & customizable feed options make them more likely to engage with brand content on the platform.
- Global
97%
of marketing leaders say it’s crucial marketers know how to use AI.
- Global
54%
of marketing leaders believe AI will empower them to grow their teams.
- Global
50%
of marketing leaders will spend 2025 maximizing current AI tools.
- Global
46%
of social media users are not comfortable with brands using AI influencers.
- US
37%
of US social users plan to use YouTube more in 2026.
Q4 2025 Pulse Survey
- US
74%
of US social media users support social media bans for children under 16.
Build and grow stronger relationships on social
Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.