Stat Library

US

28%

of US social media users have a LinkedIn profile.

US

58%

of US social media users have a Instagram profile.

US

80%

of US social media users have a Facebook profile.

US

5%

of US social media users have a Bluesky profile.

US

$1.4B

The earned media value of posts referencing Coachella 2025

EMEA

62%

of UK social media users have a YouTube profile

EMEA

40%

of UK social media users have an X profile.

EMEA

81%

of UK social media users have a WhatsApp profile.

EMEA

53%

of UK social media users have a TikTok profile.

EMEA

12%

of UK social media users have a Threads profile.

EMEA

81%

of UK social media users support social media bans for children under 16.

EMEA

40%

of UK social media users have a Snapchat profile.

EMEA

16%

of UK social media users have a Reddit profile.

EMEA

29%

of UK social media users have a Pinterest profile.

EMEA

39%

of UK social media users have a LinkedIn profile.

EMEA

64%

of UK social media users have a Instagram profile.

EMEA

81%

of UK social media users have a Facebook profile.

EMEA

51%

of UK social media users are more likely to buy from companies that speak out about specific causes or topics in the news, given the current social climate.

EMEA

4%

of UK social media users have a Bluesky profile.

EMEA

TikTok is the #1 platform for driving business impact in the UK, per 66% of marketing leaders.