Stat Library
The social media landscape changes fast. Sprout’s continuously updated stat library has the data you need to keep up. From audience’s latest content preferences, to marketers’ biggest strategy challenges, find relevant insights to help you and your brand take bolder moves.
- Global
58%
of social users say interacting with their audiences is the most important thing for brands to prioritize on social.
- Global
97%
of marketing leaders say it’s crucial marketers know how to use AI.
- Global
54%
of marketing leaders believe AI will empower them to grow their teams.
- Global
50%
of marketing leaders will spend 2025 maximizing current AI tools.
- Global
46%
of social media users are not comfortable with brands using AI influencers.
- US
37%
of US social users plan to use YouTube more in 2026.
Q4 2025 Pulse Survey
- US
74%
of US social media users support social media bans for children under 16.
- EMEA
43%
of UK social users say brands' social accounts are a trusted source of holiday gift ideas on social.
Q4 2025 Pulse Survey
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