Stat Library

Global

83%

of marketers say that on average, sponsored influencer content performs better in terms of conversion compared to organic content posted on their brand accounts.

Global

64%

of all social users say when a brand partners with an influencer they like, they’re willing to buy more from that brand.

Global

Only 23%

of all social media users are very confident in their ability to tell the difference between a sponsored post (paid advertisement) and a non-sponsored post (organic content) by an influencer on social.

Global

55%

of all social media users are more likely to trust brands that are committed to publishing content created by humans.

Global

78%

of social media users globally support social media bans for children under 16.

Global

47%

of social media users are more likely to buy from companies that speak out about specific causes or topics in the news, given the current social climate.

Global

52%

of Gen Z are more likely to trust info about a brand or products found on social compared to info found through other forms of search, like Google or AI chatbots.

Global

41%

of Gen Z turns to social media networks when searching for information online.

Global

53%

of Gen Z social media users have bought a product or service through an influencer’s sponsored post in the past 12 months.

Global

63%

of Gen Z are more likely to buy from companies that speak out about specific causes or topics in the news, given the current social climate.

Global

48%

of global social media users plan to spend more time on emerging social platforms like Bluesky, Threads and Mastodon over the next six months.

Global

52%

of social media users are concerned with brands posting AI-generated content on social without disclosing it.

Global

73%

of social users agree they will buy from a competitor if a brand doesn't respond on social media.

Global

41%

global social media users plan to spend more time on creator-driven platforms like Substack and Patreon over the next six months.

Global

94%

of social media practitioners agree they have to be chronically online to work in social media.

Global

80%

of marketing leaders plan to reallocate budget from other channels to social media.

Global

52%

of brands are already posting on Bluesky

Global

Short-form video (under 60 seconds) is the content format social media users are most likely to engage with from brands on Bluesky.

Global

51%

of social media users say the ability to control the content in their feed is their primary motivation for using Bluesky over other platforms.

Global

39%

of social media users say Bluesky’s lack of traditional advertising & customizable feed options make them more likely to engage with brand content on the platform.