Stat Library

Global

81%

of consumers say social media compels them to make spontaneous purchases multiple times per year or more.

Global

52%

of social media users rely on social search vs. AI chatbots to find user-generated content and personal experiences.

Global

36%

of social media users are more likely to trust info about a brand or products found on social compared to info found through other forms of search, like Google or AI chatbots.

Global

53%

of marketing leaders say their team has a dedicated strategy for social search (SOSEO).

Global

24%

of social users turn to social media networks when searching for information online.

Global

53%

of all social users say social media has had a net positive impact on their social lives over the last six months.

Global

60%

of all social users say social media has had a net positive impact on their mental health over the last six months.

Global

47%

of all social users say social media has had a net positive impact on their financial decisions over the last six months.

Global

76%

of all social users say social media (ads, influencer posts, brand content, etc.) has influenced some percentage of their purchases over the past six months.

Global

41%

of social practitioners report their greatest fear is company leadership not trusting them to publish content that'll perform best.

Global

58%

of teams rated as "experts" of measuring the business impact of social rely on social media management tools.

Global

56%

of marketing leaders say social media drives revenue for their businesses.

Global

51%

global social media users plan to spend more time on community-driven platforms like Reddit over the next six months.

Global

73%

of social media users expect brands to respond on social within 24 hours.

Global

57%

of social users say posting original content series (recurring or episodic storytelling) is the most important thing for brands to prioritize on social.

Global

The #1 factor motivating social media users to try a new social platform is when their friends/family are already using it.

Global

93%

of consumers think brands need to combat misinformation more than they currently do.

Global

52%

of social media users are concerned with brands mishandling their personal data on social.

Global

44%

of marketing leaders rate their teams as "expert" when it comes to measuring the business impact of social.

Global

36%

of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.