Stat Library

Global

80%

of global social users plan to use social as much, if not more, for 2025 holiday product discovery compared to 2024.

Global

57%

of Gen Z social users are most likely to turn to social media for holiday season product discovery.

Global

56%

of global social users say family and friends are their most trusted source of holiday gift ideas on social.

Global

44%

of global social users plan to reduce their 2025 holiday spending due to tariffs.

Global

Promo codes shared by a brand or influencer on social have the biggest impact on audiences' likelihood to buy from a brand during the 2025 holiday season.

Global

65%

of global social users plan to use social as much, if not more, for 2025 holiday customer service compared to 2024.

Global

28%

of global social users are likely to use Bluesky to contact brands during the 2025 holiday season.

Global

65%

of global social users are comfortable with companies using AI (e.g., chatbots, or tools to help human employees refine their responses) to deliver faster customer service on social.

Global

55%

of global users say most companies do a good job of listening to what audiences say on social media, but they don’t always act on those insights.

Global

49%

of global social users are likely to contact brands on social via DM during the 2025 holiday season.

Global

The #1 thing social users want brands to prioritize in 2026 is human-generated content.

Global

Interacting with audiences in smaller spaces (e.g., IG Broadcast Channels) and surprise-and-delight moments are the top things Gen Z wants brands to prioritize on social in 2026.

Global

The #1 thing social users want networks to prioritize in 2026 is data privacy and security protections.

Global

81%

of consumers say social media compels them to make spontaneous purchases multiple times per year or more.

Global

52%

of social media users rely on social search vs. AI chatbots to find user-generated content and personal experiences.

Global

36%

of social media users are more likely to trust info about a brand or products found on social compared to info found through other forms of search, like Google or AI chatbots.

Global

53%

of marketing leaders say their team has a dedicated strategy for social search (SOSEO).

Global

24%

of social users turn to social media networks when searching for information online.

Global

53%

of all social users say social media has had a net positive impact on their social lives over the last six months.

Global

60%

of all social users say social media has had a net positive impact on their mental health over the last six months.