Social Spotlight

Read our Social Spotlight interviews, brand case studies and spotlights highlighting the innovative ways leading companies are succeeding on social.

Featured

Categories
- Social Media Content
- Social Media Marketing
Social Spotlight: How GoPro fuels brand loyalty with UGC
Reading time 4 minutes
Categories
- Media & Entertainment
- Social Media Marketing
Social Spotlight: How Netflix uses social to create a brand experience
Reading time 4 minutes
Categories
- Culture Strategies
- Diversity, Equity & Inclusion
Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social
Reading time 6 minutes

All Social Spotlight

Categories
- Influencer Marketing
- Social Media Strategy
Post Performance Report: Influencer marketing campaigns taking over our feeds
Published on March 20, 2024 Reading time 8 minutes
Categories
- Customer Care
- Social Media Trends
Post Performance Report: Brands transforming social customer care
Published on February 26, 2024 Reading time 8 minutes
Categories
- Template
- Employee Advocacy
An Employee Spotlight Template for Celebrating Your Team
Categories
- Social Media Marketing
- Social Media Trends
Post Performance Report: Brands already inspiring us in 2024
Published on January 23, 2024 Reading time 7 minutes
Categories
- Social Listening
- Social Media Marketing
Spotify Wrapped: What marketers can learn from the viral campaign
Published on December 7, 2022 Reading time 3 minutes
Categories
- Employee Advocacy
- Future of Marketing
What the Sprout Spotlight awards taught us about the state of social marketing
Published on May 6, 2021 Reading time 5 minutes
Categories
- Employee Advocacy
- Food & Restaurants
Social Spotlight: How Tim Hortons puts people first in its social strategy
Published on April 1, 2021 Reading time 4 minutes
Categories
- Culture Strategies
- Diversity, Equity & Inclusion
Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social
Reading time 6 minutes
Categories
- Influencer Marketing
- Social Spotlight
Social media success stories
Reading time 3 minutes
Categories
- Employee Advocacy
- Retail
Social Spotlight: REI’s #OptOutside and how a campaign becomes a movement
Reading time 5 minutes
Categories
- Nonprofit
- Social Media Engagement
Social Spotlight: How the ASPCA uses social to inspire action
Published on December 9, 2019 Reading time 5 minutes
Categories
- Consumer Goods
- Influencer Marketing
Social Spotlight: #FreshXIngridNilsen
Reading time 4 minutes
Categories
- Social Media Content
- Social Media Marketing
Social Spotlight: How GoPro fuels brand loyalty with UGC
Reading time 4 minutes
Categories
- Social Media Engagement
- Social Media Marketing
Social Spotlight: A lesson in social storytelling from The New York Times
Reading time 4 minutes
Categories
- Media & Entertainment
- Social Media Marketing
Social Spotlight: How Netflix uses social to create a brand experience
Reading time 4 minutes