Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. Keeping up with the shifting digital tides is crucial. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost.

As social media has become more advanced and more important, so too has the demand on marketing and social media teams. According to The 2025 Sprout Social Index™, nearly 90% of marketing leaders expect to hire at least two new team members. The more team members you onboard, the more important it becomes to keep up with the best training resources out there.

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date.

Org-wide social media marketing training

It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team. And yet, social media’s impact reaches every corner of your business.

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Here are a few social media marketing training resources that will improve your skills and show your impact.

Free social media marketing training and resources

1. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social)

Level: Beginner – intermediate
Type: Worksheet

Keeping an eye on your competition helps you evaluate your own social channels and brand. Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact.

Additional resource:

A sample of Sprout Social's social media market research worksheet that shows an area asking you to analyze competitor post frequency and themes.

2. Social Media Marketing Foundations (LinkedIn Learning)

Level: Beginner
Type: Course

Never be afraid to go back to the basics. This social media training course covers every corner of social strategy—from choosing channels to managing communities. It provides a digestible overview that seasoned social professionals and directors who want a deeper understanding of social can benefit from.

A screenshot of the LinkedIn Learning Course, Social Media Foundations showing a few chapters in the course, including creating a social strategy and choosing channels.

3. Social Listening Deck (Sprout Social)

Level: Expert
Type: Deck template

According to The 2025 Sprout Social Index™, one of the top internal metrics social marketers use to gauge the success of their efforts is the number of teams using social data to inform their work. Tapping into social listening is an effective way to uncover insights for the entire business. Whether you’re a seasoned social listener who needs to streamline your findings or you’re new to it, this template will give you a leg up.

Additional resources: