There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Not to mention, social media doesn’t slow down for your busy schedule, vacation plans, appointments or even a pandemic.
Fortunately, social media apps like Sprout Social help marketers like yourself keep up with the speed of social and enhance your efficiency. And no matter where you are, our Android and iOS apps bring the power of Sprout to the palm of your hand.
Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. Learn more about how this pocket-sized solution provides big-time benefits for social media marketers.
1. Publish content from anywhere
Like any social media manager that pours their heart, soul, creativity and time into their content calendar, you probably want to remain hands-on to make sure each post goes out smoothly. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. View all of the content you’ve scheduled, add notes to certain days, adjust send times, identify publishing gaps and more.
For Blue Corona, a full-service digital marketing agency, the Sprout Social mobile app is a must-have. “If you’ve ever found yourself needing to publish a company update while you’re away from your computer, Sprout’s mobile publishing feature makes it as easy as a few clicks on your phone,” said Blue Corona’s Digital Content Manager, Ryan Maloney. “You can post across different profiles and networks simultaneously, just as you would on their desktop app. The functionality lets me sit by the pool or spend time with my family, while also posting to Instagram for clients and checking their profiles.”
You never know when a content idea or clever copy will strike you. Rather than keeping notes in various locations or sending emails to keep track, use Sprout. In the mobile app, you can compose messages, save your ideas as drafts, schedule posts for later, or publish to your social networks right away. A social media app separate from native social platforms also ensures that you won’t cross wires with your personal profiles.
2. Protect your assets
Sprout’s Asset Library is a major, well, asset for our customers. When you’re publishing on-the-go, it’s a pain to have to hunt down on-brand, approved content assets in various email chains or other digital locations. What’s worse is when you have to wait until you’re back at your computer to craft your content. The Asset Library in Sprout’s mobile app allows you to remotely access the artwork, photos, videos, messages and Saved Replies that you’ve already stored there.
You can also add new assets to the library on the mobile app. So, if for example, you’re taking photos with your phone while covering an event, you can upload them to the Asset Library and you and your colleagues can access them no matter where you are.
3. Curate relevant content and fill your calendar
Adding third-party content to your content calendar can help make it more robust and balanced. Curating and sharing that content in the mobile app is simple. Why? Because the app finds content for you.
The same Content Suggestions tool in Sprout’s desktop app is available on mobile. In the main menu options, you’ll see “Find Content.” Then, once you add the categories and industries you’re interested in, Sprout creates an organized, sortable feed of links shared from a wide variety of sources. See an article that you want to add to your calendar? Just click “Send to Compose” to publish or schedule it.
Additionally, once you have Content Suggestions set up in the mobile app, you can choose to display a stream of trending content at the top of your calendar view, streamlining the process even further.
If you’ve found third-party content outside of Sprout in your mobile browser, social apps or other content platforms, no sweat! You can also use the share extension on your mobile device and send it to the Sprout app from there.
4. Bask in the glow of approvals
Mobile message approvals ensure that the necessary level of oversight and collaboration is possible, even if you and your colleagues are scattered. So, whether you’re a marketer who needs final approval from your manager before posting, you’re the one who does the approving or you just want visibility and transparency, you can do it on your mobile device.
Beyond publishing, you can also leverage approval workflows for community engagement and social response management. For the more complicated customer inquiries, you might need to get another set of eyes on your responses before posting. Or, if you want to make sure the person you’re managing remotely is responding with the proper empathy, care and brand voice, the mobile Smart Inbox, users can set up Reply Approvals.
5. Care for customers anywhere
A brand’s social media platforms are often the first places people will go for customer service. If your brand drops the ball though, it can be costly. According to the Sprout Social Index™, 49% of consumers will unfollow a brand due to poor customer service, so it’s worth the investment.
Speedy responses are a major factor for customers when deciding what is and isn’t quality customer service. These days, 40% of consumers expect brands to respond within the first hour of reaching out on social media. With Sprout’s mobile apps’ Smart Inbox, you can continue monitoring and meet the urgency of important moments for your customers.
The Humane Society of North Texas (HSNT) is busy day-in and day-out answering questions about their services, sharing their animals’ stories and finding forever homes for their furry friends. Sprout’s mobile app helps them stay engaged and connected when being at a desk or computer isn’t feasible.
“We mainly use Sprout’s mobile app to respond to comments on all our social media channels. We have thousands of followers asking questions that need to be answered in real-time, not hours, or even days later,” said HSNT’s Director of Communication, Cassie Davidson. “The app also saves the comment history on older threads, so if people follow up again, Sprout catches it and we’re able to respond.”
Saved Replies are another feature available in the mobile app that can improve the efficiency of your customer service. Store responses to frequently asked questions, comments or concerns in the Asset Library. Then, access them from the reply window in the mobile app to quickly respond to massive amounts of incoming messages with ease.
6. Get alerted when it matters most
It’s great to be plugged in, responsive and engaging with your social communities, but it’s easy to get overwhelmed and side tracked by excessive notifications. In the mobile app, easily pick and choose what alerts you receive.
If you hesitate to step away from monitoring your inbox but need to, receiving push notifications based on Inbox Rules and Spike Alerts might give you some peace of mind. Inbox Rules can be customized to your specific needs. So, whether you want to be alerted when a specific person messages your brand or notified when a recurring keyword or phrase comes up, you can easily create a rule for that. And with Spike Alerts, if Sprout detects a sudden influx of messages, you and your team members will be notified. If it happens to be customers just showing your content love, awesome! But if there’s a crisis brewing, you can get ahead of the curve, be proactive and monitor the situation.
7. Take a moment of pause during a crisis
You never know when a crisis might occur or where you’ll be when it does. In the event of a brand crisis, having tools that help you get your ducks in a row will save you and your team a lot of stress. In Sprout’s mobile app you can pause all content in your publishing queue with the touch of a button, if necessary. You can also disable comments from the app to quiet the noise a bit while you figure out your brand’s response.
8. Manage business reviews on-the-go
Whether your business recovering from a crisis or just chugging along, you can continue strengthening your brand’s online reputation from your mobile device. In Sprout’s social media app, you can monitor and manage reviews for all your business locations across Facebook, Google My Business and TripAdvisor.
And remember those notifications we talked about? Customize them so that you receive a mobile alert for high priority review types so you and your team can address critical new reviews in a timely fashion. Only want to be notified of 1- and 2-star reviews for specific profiles? You’re set! Looking just for the love, setup notifications just for 5-stars.
9. Measure success with mobile reporting
According to the Sprout Social Index™, 39% of marketers say they struggle to demonstrate the value of social across their organizations. Part of the problem is that marketers aren’t using their social data to its fullest potential.
With Sprout’s mobile reporting feature, you can quickly and easily generate the same high-quality, print-ready, Sprout reports you know and love directly from your mobile device. Once generated, you can immediately print, email or AirDrop reports to the right people.
“The mobile reports come with detailed information that assists you in analyzing your data and metrics while you’re away from your workstation,” said Maloney. “You can gain insights that influence your strategy and decisions confidently, regardless of where you are in the world. And I can always access and discuss my client’s data confidently thanks to the Sprout mobile app reporting tool.”
10. Put a pin in tasks and return to them later
Social media management apps like Sprout’s simplify team collaboration. If you’re off-the-clock and something comes up in Sprout that needs your attention when you return, your teammates in Sprout can assign specific Tasks to you in the app. Or, if you notice a message you want to return to later, you can put a pin in it by Tasking the message to yourself.
And for marketers at agencies, Tasks and other collaboration tools can help you keep up with client needs.
“We view our clients as partners, and any successful partnership requires collaboration. Sprout’s mobile app is the perfect solution for enabling Blue Corona to stay in sync with our clients in order to effectively publish, manage, and analyze content from our phones and devices,” said Blue Corona’s Digital Content Manager, Ryan Maloney. “With that flexibility and the capabilities of the app, we can execute our clients’ requests no matter where we are.”
Sprout’s mobile app lets you manage social from anywhere, but be mindful that you also need rest and recovery to avoid burnout. If you’re taking some well-earned time off, honor it, customize those notification delivery preferences and enjoy it!
The right time to invest in new enterprise social media management software (and what to do before you switch)Published on June 9, 2021 Reading time 5 minutes