Reddit statistics in 2025 and tactics to grow your brand

Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Let’s dive into Reddit statistics you’ll want to know to inform your Reddit marketing efforts to be even more effective.

Reddit user demographics statistics

Even though many Reddit users have anonymous accounts, you can learn where they come from and who they are through Reddit data. Key demographic details include:

• 44% of Reddit users fall into the 18-29 age group.
• 49.59% of the platform’s daily active users are in the US—India, the UK, Canada, Brazil and Germany also have large user bases.
• As of the third quarter of 2024, 59.8% of users identified as male and 39.1% as female.
• In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian.

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. While the platform reaches US audiences effectively, India, the United Kingdom and Canada also have notable bases.

These data points reveal a unique advantage for brands targeting social media demographics like Reddit’s through authenticity, community engagement and value-first organic interactions.

Choosing to engage with niche subreddits allows you to narrow your focus to key topics and interests of your specific target audience. A focused approach makes what you share more relevant and directly impacts your target audience. Teams can also tailor to specific cities or countries through localized subreddits (the different forums and communities on the platform).

How Reddit users engage: Understanding behavior and traffic

On Reddit.com, you can increase engagement in a few ways. Users might see your post, comment in their news feed or find you in a specific subreddit. The other way is through search engines.

Reddit is a popular place for real information. Because of Google’s $60 million yearly deal with Reddit and how people search, many internet users find Reddit posts through search engines.

Here are some key Reddit traffic and behavior numbers:

• 97.2 million daily users each day, with 42 million app downloads in 2024
• 2 million websites linking to Reddit pages as of March 2025

So how should brands post? Foundation Marketing’s analysis of Reddit stats revealed that:

• Titles with 60-80 characters did best and earned more upvotes.
• Posts with questions got more comments and upvotes.
• Users prefer content with external links—with video links earning the most upvotes.

Here’s a general understanding of how Reddit users behave and how you can consider joining the conversation:

• Redditors engage with authenticity: Reddit user behavior is often different from users on other social media platforms. They are invested in in-depth discussions about other people’s genuine thoughts, opinions and perspectives. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing.
• All users are expected to respect subreddit rules and guidelines: Each subreddit has its own rules, guidelines and styles of engagement that all users are expected to follow. If you break those standards, you could easily lose trust, especially as a marketer. As a marketer, it’s important to understand community nuances and learn how users talk and think in the niche communities you’re involved in.
• Users trust the authenticity of product reviews on Reddit: Since Reddit is a community-based platform, what users organically say about a product or business carries weight. To engage with redditors successfully, brands must join conversations and add enriching perspectives. It’s already been mentioned—but it can’t be mentioned enough: To keep your expertise trustworthy in the different subreddit communities you’re engaging in, it’s vital to avoid directly promoting your brand’s offerings.
• Redditors especially engage in the comments: It’s known that the real value for users is in the comment sections of posts. Users have countless conversations that rabbit trail from the original post’s initial discussion. Your brand can hop into the myriad of conversations within just one thread and build relational equity within that community.

When you keep these Reddit user behaviors in mind, you set yourself up to start working on gaining traction within Reddit communities.

But it’s worth noting that Reddit growth takes diligence, time and patience.

Consistent Reddit engagement on a healthy cadence matters. If you want to convert your traffic and increase your subreddit following, stay genuinely engaged in conversations where you can show your expertise and offer helpful perspectives. Be sure to foster connections in subreddit communities by following different redditors you engage with in meaningful discussions.

One way to nurture your audience is by hosting an AMA (Ask Me Anything). It adds a lot of value and builds your credibility. For example, if you’re a social media manager for a coffee shop, you could host an AMA on a local subreddit that encourages users to ask about your company’s methods to produce high-quality coffee or how you manage solid profit margins through different seasons.

38 most popular subreddits by industry

The Reddit platform has over 100,000 engaged and active subreddits, and there are plenty of top subreddits where you can find your audience.

General interest and high-traffic communities

• r/funny: 67 million members (share humor)
• r/AskReddit: 53 million members (ask general questions)
• r/music: 37 million members (share, discover and talk music)
• r/todayilearned: 40 million members (post impressive photos)
• r/pics: 32 million members (post impressive photos)

Retail and e-commerce industries

• r/ecommerce: 524k members (Discuss operating online businesses)
• r/shopify: 281k members (connect with business owners on Shopify)
• r/AdPorn: 454k members (showcase your favorite ads and maybe your own winners)
• r/FulfillmentByAmazon: 115k members (talk about selling and fulfillment with Amazon)
• r/Etsy: 124k members (network with Etsy sellers)

Hospitality industries

• r/travel: 13 million members (build community around travel and experiences)
• r/hotels: 36k members (share hotel news and interact with communities)
• r/restaurant: 168k members (connect with restaurant owners and industry professionals)
• r/restaurantowners: 38k members (discuss restaurant owner challenges and solutions)
• r/Cooking: 4.7 million members (share recipes and cooking tips)

Technology and software industries

• r/technology: 19 million members (share trends, products and tech news)
• r/dataisbeautiful: 22 million members (share exciting, big data visuals)
• r/gaming: 46 million members (share gaming news, culture and conversations)
• r/buildapc: 7.9 million members (discuss guides and advice on building PCs)
• r/programming: 6.8 million members (discuss software development and code)

Education industries

• r/Engineering: 682k members (connect with engineers and students)
• r/Philosophy: 18 million members (join in-depth philosophical discussions)
• r/AskHistorians: 2.3 million members (share expert responses to historical questions)
• r/GetStudying: 3.2 million members (talk study tips and productivity resources)
• r/College: 2.9 million members (discuss college life and academics)
• r/PersonalFinance: 20.7 million members (share financial guidance)

Marketing and advertising industries

• r/marketing: 1.8 million members (contribute to marketing strategy discussions)
• r/digitalmarketing: 240k members (talk digital marketing practices and trends)
• r/socialmedia: 2 million members (discuss social media platforms and strategy discussions)
• r/SocialMediaMarketing: 166k members (cover social marketing strategies)
• r/SEO: 382k members (discuss search engine optimization techniques)
• r/advertising: 204k members (talk advertising strategies and insights)

Health industries

• r/nursing: 1.1 million members (connect with nurses globally)
• r/pharmacy: 178k members (discuss everything pharmaceutical)
• r/Fitness: 12 million members (share fitness goals and news)
• r/loseit: 4 million members (discuss weight loss)
• r/Microbiome: 141k members (share about gut health)
• r/mentalhealth: 513k members (focus on mental health and support)

Leveraging niche subreddits and how they shape trends

Many subreddits shape social trends by sparking viral posts that users share on different platforms. Some are so influential that they’ve even inspired movies and documentaries, like r/wallstreetbets influencing the GameStop stock surge, leading Wall Street to intervene. Your brand can leverage the power of community by posting on these top subreddits or targeted subreddits where your audience is.

Posting to niche communities can also offer great potential. Let’s say you own a restaurant that serves Mexican food in Toronto with a college-age customer base. You can explore subreddits like:

• r/Ontario: 973 thousand members
• r/Toronto: 827 thousand members
• r/FoodToronto: 71 thousand members
• r/UofT (University of Toronto): 126 thousand members

Targeting specific communities like r/FoodToronto and r/UofT is a smart way to reach your ideal customer.

In 2025, Reddit announced that it’s considering paywalls for specific subreddits. This change could generate new opportunities for paid communities that provide access to more qualified, topic-specific audiences.

 

• Find brand-specific questions and answer them.
• Post about new features or services in places like r/AMA or host an AMA on a niche subreddit.

• Grow your Karma (Reddit’s point system) by providing in-depth answers in key subreddits.
• Announce discounts, contests and event information in relevant subreddits.
• Respond to pressing news to create buzz among your most passionate target audience.

Reddit advertising and brand engagement statistics

As Reddit grows and companies like Google invest, marketers have even more reasons to dive into the community-driven platform. Consider these stats:

1. Users are 46% more likely to trust brands with ads on Reddit. Consumers reached through Reddit have a 1.7x higher brand association, and brands enjoy a 12% increase in brand favorability among customers.
2. Companies have seen promising results from Reddit Ads, like Liquid I.V., which achieved a 94% reduction in cost per action and 17x return on ads.
3. Reddit generated USD 315 million in advertising revenue in Q3 2024, a 56% increase from the previous year.
4. Reddit receives millions of visits each month. In March 2025, it received 834 million visits and ranked for 100 million keywords.

While organic engagement is essential to building trust, Reddit Ads can quickly expand your reach. Using both approaches, you can maximize visibility and connect with more potential customers.

To maximize your Reddit Ad strategy, apply these key tactics:

• Place laser-targeted ads: Use Reddit Ads to place advertisements in niche, relevant subreddits. You’ll get direct access to a specific audience.
• Use Reddit formats: Incorporate formats like Conversation Ads and Carousel Ads for more interactive, native experiences. For example, a Carousel Ad can show product benefits in a visual format.
• Leverage data: Build, learn and iterate your ads with Reddit data. Set aside a budget for A/B test headlines, subreddits and creative formats.
• Engage with the ad: When users leave comments on a Conversation Ad, keep the discussion going and engage with your audience. Use your conversations and findings to fuel ideas for future organic interactions with posts, AMAs and comments.

How to use Reddit statistics to inform your social strategy

Reddit’s user base and niche communities offer valuable insights and opportunities to connect with your target audience. Tap into the social media platform and use these Reddit insights to:

• Leverage subreddit-level market insights: You can leverage Reddit’s advanced search features and Reddit social listening to learn more about your ideal customers in the communities where they’re most active. Start by analyzing the most upvoted threads, user feelings in the comments, common questions and pain points.
• Drive brand visibility with community-powered content: While engaging with posts is a major part of a healthy Reddit marketing strategy, find ways to invite collaboration. Think of tactics like posting polls, inviting user feedback on a project or product idea, hosting an AMA or announcing a giveaway. These community-involved approaches can boost engagement and trust for your brand. Center your strategies on education and transparency over in-your-face promotion.
• Track Reddit mentions and brand interactions: Use a social listening tool to detect brand mentions and conversations. This insight allows you to enter discussions naturally and engage authentically. The right tool will use alerts for mentions that let you join conversations and shape how audiences view your brand.

When implementing these actions, always follow a subreddit’s rules and guidelines. Moderators manage many communities and ban obvious spam or promotional materials. An organic, community-driven approach will work best.

Because Reddit can be more anonymous, it’s an excellent platform for unfiltered feedback and thoughts. A strong social listening platform and social content strategy can help you spot key opportunities to make a difference and win new customers.

Find out what your audience says about your brand and join the conversation today with a 30-day free trial.