Last week, I addressed the pros and cons of using Hootsuite for social media management. This week, I review another popular tool, Sprout Social. Well-organized dashboard. Of the features Sprout Social offers, the way it organizes information is the most advantageous. As I mentioned in the previous article, Hootsuite arranges content in spreadsheet-like columns, which can seem overwhelming until you get used to it. Sprout Social, on the other hand, separates subject matter into six distinct areas: Messages, Tasks, Feeds, Publishing, Discovery, and Reports.
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