Always up-to-date list of Instagram ad sizes & specs

Last updated: August 22, 2025

Instagram’s ad specifications are constantly evolving, with frequent updates and new feature rollouts, making it a challenge to keep your creative assets optimized. A successful Instagram advertising strategy starts with getting the fundamentals right—and that includes nailing your ad specs.

Forget the outdated spec sheets. We’ve created and updated this guide to be your single source of truth. Let’s dive into the precise dimensions you need to build compelling, high-performing ads that capture your audience’s attention.

Quick Instagram ad specs

To help you quickly find the specs you need, here is a summary of the most important requirements for each major Instagram ad format.

For more detailed information, please refer to the sections below.

Ad Format	Recommended Size (Pixels)	Aspect Ratio	File Size Limit
Feed Image Ad	1440 x 1440	1:1	30MB
Feed Video Ad	1440 x 1880	4:5	4GB
Profile Feed Image Ad	1080 x 1080	1.91:1 to 4:5	30MB
Profile Feed Video Ad	1080 x 1080	1.91:1 to 9:16	4GB
Stories Image Ad	1440 x 2560	9:16	30MB
Stories Video Ad	1440 x 1800	4:5	4GB
Reels Image Ad	1440 x 2560	9:16	30MB
Reels Video Ad	1440 x 2560	9:16	4GB
Carousel Feed Ad	1080 x 1080	1:1 or 4:5	30MB (Image), 4GB (Video)
Carousel Stories Ad	1080 x 1920	9:16	30MB (Image), 4GB (Video)
Carousel Reel Ad	1080 x 1080	9:16	30MB (Image)
Collection Feed Ad	1080 x 1080	1.91:1 to 1:1	30MB (Image), 4GB (Video)
Collection Story Ad	1080 x 1080	1.91:1 to 1:1	30MB (Image), 4GB (Video)
Collection Reels Ad	500 x 888	9:16 (Cover), 1:1 (Product)	30MB (Image), 4GB (Video)
Explore Image Ad	1080 x 1080	9:16	30MB
Explore Video Ad	1080 x 1080	4:5	4GB

Instagram Feed ads

The Instagram Feed is prime real estate for advertisers. Your ad has the potential to command a user’s full attention, but with that power comes great responsibility—your creative needs to be perfectly optimized to make the most of that space. According to the 2025 Sprout Social Index™, consumers rank authenticity and relatability as the top two traits they value most in brand content, making the Feed an ideal place to showcase it.

Instagram Feed image ads

While Instagram supports various aspect ratios, a 1:1 square ratio is recommended to ensure your image displays correctly without unexpected cropping.

Source: Facebook

Instagram Feed image ad dimensions and guidelines

• Minimum resolution: 1440×1440 pixels
• Recommended ratio: 1:1
• Minimum width: 500 pixels
• Minimum aspect ratio: 4:5
• Maximum aspect ratio: 1.91:1
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Instagram Feed image ads character limits

• Primary text: 125 characters
• Headline: 40 characters
• Maximum number of hashtags: 30

 

Instagram feed video ads

As with many other platforms, the popularity of video is surging on Instagram. But to make sure you’re on top of your video strategy, you must ensure you’re using the correct sizes and specs.

Similar to in-feed image ads, video ads can appear at different aspect ratios, but brands should be mindful of Instagram’s own recommendations when planning content to ensure the best appearance across all devices customers may be using.

Source: Facebook

Instagram Feed video ad specs

• Minimum resolution: 1440×1880 pixels
• Recommended ratio: 4:5
• Minimum width: 250 pixels
• Maximum file size: 4GB
• Video length: 1 second to 60 minutes
• Recommended video formats: MP4, MOV, GIF
• Video captions are optional but recommended
• Video sound is optional but recommended

Instagram Feed video ads character limits

• Primary text: 125 characters
• Maximum number of hashtags: 30

Instagram Profile Feed ads

Ads in the Instagram profile feed appear for users as they scroll through a public Instagram profile’s content, offering a less intrusive way to reach an engaged audience. Users will see this type of ad as they scroll through the profile’s feed, and ads can appear as either video or static images.

Instagram Profile Feed image ads

Source: Facebook

Instagram Profile Feed image ad dimensions and guidelines

• Recommended resolution: 1080×1080 pixels
• Recommended ratio: 1:1
• Aspect ratio range: 1.91:1 to 4:5
• Minimum aspect ratio: 4:5
• Maximum aspect ratio: 1.91:1
• Minimum Width: 500 pixels
• Minimum Height: 400 pixels
• Maximum file size: 30MB
• Recommended file formats: JPG, PNG

Instagram Feed image ads character limits

• Primary text: 125 characters
• Headline: 40 characters
• Maximum hashtags: 30

Instagram Profile Feed video ads

Source: Facebook

Instagram Profile Feed video ad dimensions and guidelines

• Recommended resolution: 1080×1080 pixels
• Recommended ratio: 4:5
• Aspect ratio range: 1.91:1 to 9:16
• Minimum aspect ratio: 4:5
• Maximum aspect ratio: 1.91:1
• Minimum Width: 500 pixels
• Minimum Height: 500 pixels
• Maximum file size: 4GB
• Recommended file formats: MP4, MOV or GIF
• Video length: 1 second to 60 minutes
• Video captions are optional but recommended
• Video sound is optional but recommended

Instagram Feed video ads character limits

• Primary text: 125 characters
• Headline: 40 characters
• Maximum hashtags: 30

Instagram Stories ad sizes

There’s real power to using Instagram Stories in your social media advertising strategy.

With over 2 billion monthly active users, Instagram Stories are a powerhouse for advertising. The full-screen, vertical format provides an immersive canvas for your brand’s message.

Data shows that consumers want brands to be authentic on social media, and Instagram Stories are the perfect place to deliver that behind-the-scenes feel.

Instagram Stories image ads

Instagram Stories have a lot of features that make single image ads ideal for your marketing campaign. Leverage interactive elements like polls, stickers and GIFs to make your static image ads more engaging and drive users to swipe up.

Source: Facebook

Instagram Stories ad image dimensions and guidelines

• Minimum resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Minimum width: 500 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

 

Instagram Stories image ads character limits

• Primary text: 125 characters

Instagram Stories video ads

Creating a compelling audio-visual experience with Stories is crucial. Keep your message concise and impactful to capture attention within the first few seconds, and using captions is strongly recommended.

Source: Facebook

Instagram Stories video ad specs

• Minimum resolution: 1440×1800 pixels
• Recommended ratio: 4:5
• Minimum width: 250 pixels
• Maximum file size: 4GB
• Video length: 1 second to 60 minutes
• Recommended video formats: MP4, MOV, GIF
• Video captions are recommended.
• Video sound is recommended.

Instagram Stories video ads character limits

• Primary text: 125 characters
• Maximum number of hashtags: 30

Instagram Reels ad sizes

Instagram Reels revolutionized how we consume content, offering captivating short-form videos that entertain and inform. Advertising through Instagram Reels allows brands to connect with users authentically, leveraging the platform’s wide reach and immersive experience to share meaningful stories and messages. Whether it’s behind-the-scenes glimpses, tutorials or product showcases, Reels offers endless possibilities for brands to share their narrative and connect with their target audience on a more personal level.

Instagram Reels can be a collection of both images or videos and the inclusion of music or sound. Test different combinations of Reels formats for your audience to find the most engaging combination.

Instagram Reels image ads

While Reels are video-centric, you can use a full-screen vertical image as an ad placement. This can be an effective way to drive traffic with a strong call-to-action.

Source: Facebook

Instagram Reels image ad dimensions and guidelines

• Minimum resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Minimum width: 500 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Instagram Reels image ads character limits

• Primary text: 72 characters

 

Instagram Reels video ads

For the best results, create Reels ads that feel native to the platform—use trending audio, creative transitions and authentic, human-centric content.

Source: Facebook

Instagram Reels video specs

• Minimum resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Maximum file size: 4GB
• Minimum width: 250 pixels
• Video length: 0 seconds to 15 minutes
• Recommended video formats: MP4, MOV
• Video captions is optional but are recommended
• Video sound is optional but is strongly recommended

Instagram Reels video ads should not contain:

• Licensed music
• Media that contains a face or camera effect
• Media with a GIF
• Media with product tags
• View more Reels video ads guidelines on Meta for Business

Instagram Reels video ads character limits

• Primary text: 72 characters

 

To find more information, check out the Facebook Help Center and Instagram Business Help Center. Want to know more visual specs?

Check out our complete guide to all the social media image sizes and our complete social media video specs guide as well!

Instagram Carousel ad sizes

Carousel ads are a versatile format that allows you to showcase multiple products, tell a sequential story or highlight different features in a single ad unit. This format encourages users to engage more deeply with your content.

Instagram Carousel feed ads (images and videos)

Source: Facebook

Instagram carousel feed ad dimensions and guidelines (images and videos)

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1:1 or 4:5
• Maximum file size (images): 30MB
• Maximum file size (videos): 4GB
• Video length recommendation: 1 second to 2 minutes
• Recommended image formats: JPG, PNG
• Recommended video formats: MP4, MOV, GIF
• Number of carousel cards: 2 to 10 cards

Instagram carousel ads character limits

• Primary text: 125 characters
• Number of hashtags: 30
• Landing page URL required

Instagram Carousel Stories ads (images and videos)

Source: Facebook

Instagram carousel Story ad dimensions and guidelines (images and videos)

• Minimum resolution: 1080×1920 pixels
• Recommended ratio: 9:16
• Maximum file size (images): 30MB
• Maximum file size (videos): 4GB
• Video length recommendation: 1 second to 15 minutes
• Recommended image formats: JPG, PNG
• Recommended video formats: MP4, MOV, GIF
• Number of carousel cards: 2 to 10 cards

Instagram carousel Story ads character limits

• Primary text: 125 characters
• Headline: 40 characters
• Landing page URL required

Instagram Carousel Reel ads

Source: Facebook

Instagram carousel Reel ad dimensions and guidelines

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 9:16
• Maximum file size (images): 30MB
• Recommended image formats: JPG, PNG
• Number of carousel cards: 2 to 10 cards

Instagram Collection ad sizes

Collection ads create an immersive, shoppable experience. When a user taps the ad, it opens an Instant Experience—a full-screen landing page where they can browse multiple products, watch videos and engage with your brand without leaving the app.

Instagram collection Feed ads (images and videos)

Source: Facebook

Instagram collection feed ad dimensions and guidelines

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1.91:1 to 1:1
• Minimum image/video width: 500 pixels
• Minimum image/video height: 500 pixels
• Maximum file size (images): 30MB
• Maximum file size (videos): 4GB
• Recommended image formats: JPG, PNG
• Recommended video formats: MP4, MOV, GIF
• Instance experience required

Instagram collection ads character limits

• Primary text: 125 characters
• Headline: 40 characters
• Landing page URL required

Instagram collection Story ads

Source: Facebook

Instagram collection Story ad dimensions and guidelines

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1.91:1 to 1:1
• Minimum image/video width: 500 pixels
• Minimum image/video height: 500 pixels
• Maximum file size (images): 30MB
• Maximum file size (videos): 4GB
• Recommended image formats: JPG, PNG
• Recommended video formats: MP4, MOV, GIF
• Instance experience required

Instagram collection Story ads character limits

• Primary text: 125 characters
• Landing page URL required

 

Instagram collection Reels ads

Source: Facebook

Instagram collection Story ad dimensions and guidelines

• Minimum resolution: 500×888 pixels
• Cover ratio: 9:16
• Product image ratio: 1:1
• Maximum file size (images): 30MB
• Maximum file size (videos): 4GB
• Recommended image formats: JPG, PNG
• Recommended video formats: MP4, MOV
• Instance experience required

Instagram Explore ads

Instagram Explore is where users go to discover new content, creators and brands. Placing ads here offer businesses a unique avenue to connect with users who are actively seeking new content and inspiration. These ads appear natively alongside organic content tailored to a user’s interests.

By leveraging the power of Instagram’s data-driven targeting, advertisers can deliver relevant content to users who are most likely to be interested in their products or services.

Instagram Explore image ads

Source: Facebook

Instagram Explore image ad dimensions and guidelines

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 9:16
• Minimum width: 500 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Instagram Explore image ads character limits

• Primary text: 125 characters

Instagram Explore video ads

Source: Facebook

Instagram Explore video ad specs

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 4:5
• Minimum width: 500 pixels
• Maximum file size: 4GB
• Video length: 1 second to 60 minutes
• Recommended video formats: MP4, MOV, GIF
• Video captions are optional but recommended
• Video sound is optional but recommended

Instagram Explore video ads character limits

• Primary text: 125 characters

Put these Instagram ad specs into practice

By following these guidelines, you’ll be ready to make Instagram ads that resonate with your audience and drive results. But creating great ads is just the beginning. To truly succeed, you need a powerful platform to manage, analyze and optimize your entire social strategy.

Ready to see how Sprout Social can help you turn compelling creative into measurable business impact? Start your free trial today.