How to repost on LinkedIn to amplify your brand in 2025

LinkedIn has solidified its position as the definitive platform for professional brand building, industry conversation, and B2B marketing. It’s no longer just a social network, it’s where careers are built, deals are made and brand reputations are forged. For marketing strategists, the pressure is on to consistently deliver valuable content that captures audience attention.

But let’s be realistic: creating a high-volume, high-quality content calendar from scratch is a monumental task. Your team is already stretched thin and the demand for fresh content is relentless. So how do you keep up?

That’s where reposting comes in.

Much like on other social platforms, reposting on LinkedIn is a powerful way to fill your content calendar, engage your community and position your brand as a trusted industry voice. This article breaks down how to repost on LinkedIn and the best practices that turn a simple share into a strategic LinkedIn marketing advantage.

What does it mean to repost on LinkedIn?

Reposting on LinkedIn allows you to share another user’s post with your own network. When you repost, the original content appears in the feed along with your own commentary, which you can add above the original post.

It’s an excellent way to leverage user-generated content (UGC), celebrate your employees’ advocacy and share relevant news, all while giving proper credit to the original source.

Repost vs. repost with thoughts: What’s the difference?

LinkedIn gives you two distinct reposting options:

• Repost: This is a direct, instant share. The original post appears in your feed without any additional input from you. While quick, this method is a significant missed opportunity for engagement and adding brand value.
• Repost with thoughts: This option opens a text box, inviting you to add your own commentary. This is the preferred method for any brand or professional. It allows you to frame the original post, pose a question, add data, or connect the topic to your brand’s mission, thereby driving a much richer conversation. From an algorithmic perspective, posts that generate discussion are favored and adding your thoughts is the first step toward sparking that engagement.

How to repost on LinkedIn: A step-by-step guide

LinkedIn’s native functionality makes the process straightforward. Here’s the breakdown:

Step 1: Find a post worth sharing

Scroll through your LinkedIn feed or visit the profiles of industry leaders, partners, and customers to find a post that’s relevant to your brand and valuable to your audience.

Step 2: Initiate the repost

Below your chosen post, you’ll see a menu of options. Click the ‘Repost’ button.

Step 3: Choose to add your commentary

A pop-up window will appear, prompting you to either “Repost” immediately or “Repost with your thoughts.” We suggest adding your thoughts to maximize impact.

Step 4: Craft your value-add commentary

This is the most critical step. In the text box, compose your commentary. (We’ll cover specific frameworks for this in the next section). Make sure you tag the original creator and any other relevant companies or individuals using the “@” symbol. Tagging notifies them of the share, encourages reciprocity, and properly attributes the original work.

Step 5: Click ‘Post’

Once you’re satisfied with your commentary, click the ‘Post’ button. The complete post—your commentary followed by the original, embedded post—will now appear on your profile and in your network’s feeds.

How to add value: 5 frameworks for reposting with thoughts

Simply saying “Great post!” is not enough. To drive meaningful engagement, your commentary needs to add a new layer of value. Here are five frameworks to guide your writing:

1. The “Key takeaway” framework: Sift through the original post and summarize the single most important takeaway for your specific audience. Tell them why it matters to them.
2. The “Provocative question” framework: Use the original post as a jumping-off point to ask your network a thoughtful question. This is one of the most effective ways to spark comments and get a discussion going.
3. The “Personal anecdote” framework: Connect the post to a relevant experience. Share a brief story about how your brand tackled a similar problem or how the insight applies to your company’s journey.
4. The “Data-driven” framework: Add a compelling statistic or data point that supports, complements, or even challenges the original post. This adds a layer of analytical depth and demonstrates your expertise.
5. The “Actionable tip” framework: Distill the information from the original post into a concrete, actionable tip that your audience can implement right away. This provides immediate, tangible value.

What kind of content should you repost?

A successful reposting strategy starts with selecting the right content. Your goal is to become a trusted filter for your audience. Look for content that falls into these key categories:

Employee advocacy

When an employee shares a company win or a thought leadership piece, reposting it from the company page is a fantastic way to celebrate your team and showcase your company culture. It shows you value your employees’ voices and extends the reach of their advocacy.

Sprout Social’s Employee Advocacy platform helps brands save budget on paid media, easily amplify posts and extend their reach by converting employees into a trusted network of advocates. By empowering employees to share curated content, brands can increase the effectiveness of their marketing and generate significant earned media value.

User-generated content (UGC) and customer wins

Did a customer post about their success using your product? Repost it! This is powerful social proof that builds trust more effectively than any branded advertisement. It demonstrates that you are listening to and celebrating your customers.

Industry news and research

Sharing a breaking news story, a compelling new study, or a data-rich report from a trusted source positions your brand as being on the cutting edge of your industry.

Don’t just wait for great content to appear in your feed. Use Sprout’s Social Listening tools to proactively uncover trends, topics, and conversations that matter to your audience. You can identify potential content to curate and gain visibility into the competitive landscape, all while surfacing trends to inform your broader business strategy.

Partner and influencer content

Amplify content from your official partners or from influencers who align with your brand values. This strengthens your professional relationships and exposes your brand to their dedicated audiences.

This process is streamlined within Sprout Social. You can revolutionize your influencer campaigns by using Sprout’s Influencer Marketing platform to find and connect with influencers who align with your brand values and audience. From there, you can centralize your efforts by seamlessly planning brand and influencer content in one shared calendar view and track performance with advanced reporting tools. This allows you to not only amplify your brand’s message authentically but also gain a deeper understanding of the full ROI of your social investments.

Thought leadership from industry experts

Sharing insightful posts from recognized experts in your field shows that your brand is engaged in the broader industry conversation and respects the intellectual contributions of others.

Best practices for strategic reposting on LinkedIn

Vet your sources

Your brand is judged by the company it keeps. Before you repost, ensure the original source is credible and trustworthy. Sharing misinformation, even unintentionally, can damage your brand’s reputation. You must be proactive in protecting your brand health.

Check for timeliness

The digital world moves fast. Before sharing an article or post, check the date to ensure the information is still current and relevant.

Sprout is designed for teams. Features like live activity updates and collision detection prevent duplicate responses. You can share insights and notes internally, breaking down internal silos and uniting teams around one core audience. This makes it easy to coordinate one social strategy that multiple teams can adopt and maintain accurately.

Balance your content mix

Your feed shouldn’t be exclusively reposts. A good rule of thumb is the 4-1-1 rule: for every six posts, four should be curated content from other sources (reposts), one should be an original educational or thought-leadership post, and one can be a “soft” promotional post. This keeps your feed valuable and non-spammy.

Use Sprout’s visual calendar to plan your balanced content mix of original posts and reposts. Approval workflows allow you to maintain brand consistency and give you control over what content goes out, and when. Our patented, AI-powered ViralPost® technology analyzes your audience’s engagement patterns and tells you the optimal times to post for maximum reach

Engage with comments

When people take the time to comment on your repost, honor that engagement with a reply. This tells the algorithm that your content is valuable and, more importantly, it tells your community that you are listening.

Stop juggling notifications across multiple LinkedIn pages and profiles. Sprout’s Smart Inbox brings all your incoming messages and comments—on both original posts and reposts—into a single, filterable stream. You can tag messages by theme, assign tasks to teammates, and ensure no LinkedIn comment ever slips through the cracks, all while cultivating loyalty in your base.

Start reposting with purpose

On LinkedIn, content is currency, and thoughtful curation is one of the fastest ways to build your brand’s wealth. By moving beyond the simple share and adopting a strategic approach to reposting, you can build community, establish authority, and fill your content pipeline with valuable, engaging material.

When you combine these best practices with a powerful, intuitive platform like Sprout Social, you unlock the ability to not just participate in the conversation, but to lead it. You’ll be equipped to save time, scale your efforts, and deliver undeniable business impact—all through the power of social. Start a free, 30-day trial today.

LinkedIn reposting FAQs

What is the real difference between using the 'Repost' vs. 'Repost with thoughts' option?

The ‘Repost’ option instantly shares the content to your feed with no commentary, acting as a simple signal boost. The ‘Repost with thoughts’ option is far more strategic. It allows you to frame the original content with your own insights, ask questions to spark conversation and add value for your audience.

How can I track the performance of my reposts?

To see how your reposts are performing, you can use LinkedIn’s native analytics to view impressions, reactions, and comments. For a more comprehensive view, a platform like Sprout Social provides robust analytics that allow you to track engagement trends over time, compare the performance of reposts against original content and understand the overall ROI of your content strategy.