Higher Ed Playbook: Using Social to Unite Your University

Higher education institutions play a powerful role in creating a sense of belonging and community for students. Now more than ever, universities must develop and extend that community beyond campus by building and growing relationships through social media. 

This playbook will give social media managers actionable advice to build an engaged community, foster relationships with current and prospective students and unify their university’s voice and brand across departments. 

In light of the coronavirus crisis, it’s more important for students to feel heard and supported than ever before. So in addition to covering topics like setting goals, understanding your target audience and leveraging analytics, this guide will cover how to lead with empathy and prepare a crisis response strategy to guide your community in uncertain times. 

Follow this playbook to uncover your institution’s path to social media success.