For developers, getting people to share their activity with your Facebook App is almost as important as getting people to use it in the first place. The reason this is so important is because these stories help to create awareness for your app as well as your brand.
As of this month, more than 400 billion Open Graph actions have been shared. Facebook revealed that individuals share their app activity more than one billion times a day. This includes the music they’re listening to (done 40 billion times), their reading progress (shared 40 million times), and their fitness updates.
The social network went on to share even more data, stating that as of this month, 110 million songs, albums, and radio stations have been played 40 billion times through apps integrated with the social network. Additionally, 1.47 million books have been shared, and a resulting 40 million actions against those books have been published back to Facebook.
Facebook recently gave members an easier way to share what they’re reading and watching with new Open Graph actions for lifestyle apps. The new built-in actions include “walk,” “run,” and “bike” for fitness apps, “rate,” “quote,” and “want to read” for books, and “rate” and “want to watch” for movies and TV.
The new actions and supporting data couldn’t have come at a better time. Last week, as part of its News Feed revamp, Facebook revealed that apps will begin to display larger images to help activity-related stories stand out more in people’s feeds. This will hopefully keep members happy about sharing major life moments, whether it’s completing their first marathon or something smaller like finishing a book.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.