Always up-to-date list of Facebook ad sizes & specs

Last updated: February 22, 2024

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. Facebook continues to attract all types of audiences as part of their daily routine.

And that’s why it’s important to make sure your content looks pristine by using the correct Facebook ad sizes. Click the jump links below to skip ahead!

• Facebook Feed ads
• Facebook Stories ads
• Facebook Carousel ads
• Facebook right column ads
• Facebook in-stream video ads
• Facebook Marketplace ads
• Audience Network native, banner and interstitial ads
• Facebook Messenger ads
• Facebook Collections ads

Boost Your Facebook Ads with Sprout

With ideal Facebook ad sizes and specs in hand, now the fun begins.

Amplify your paid efforts with Sprout’s suite of Facebook Ad Tools.

From Facebook Boost to Unpublished Page Posts, easier engagement tracking is just a few clicks away.

Facebook Feed ads

Every advertiser is fighting for space on a user’s Facebook Feed. This is the prime real estate for Facebook ads to stand out to users. Available both in image or video format, these ads will appear on both mobile and desktop. Let’s get started:

Facebook Feed image ads

Facebook Feed ad image dimensions and guidelines

• Recommended resolution: 1080×1080 pixels
• Recommended ratio: 1.91:1 to 1:1
• Minimum width: 600 pixels
• Minimum height: 600 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Facebook Feed ad character limits

• Text: 125 characters
• Headline: 27 characters
• Link description: 27 characters

Facebook Feed video ads

Facebook Feed video ad specs

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Minimum width: 120 pixels
• Minimum height: 120 pixels
• Maximum file size: 4GB
• Video length: 1 second to 241 minutes
• Recommended video formats: MP4, MOV or GIF
• Video captions are recommended.
• Video sound is recommended.

Feed ad character limits

• Primary text: 125 characters
• Headline: 27 characters
• Link description: 27 characters

Learn more about Facebook image sizes

Make sure both your paid and organic content on Facebook has the right design specs with these resources:

• Always Up-to-Date Guide to Social Media Image Sizes
• The Picture-Perfect Facebook Cover Photo Size
• Facebook Event Photo Size & Dimensions Guide

Facebook Stories ads

Facebook Stories are the disappearing content feature for the network that lasts only 24 hours on users’ feeds, similar to Instagram or Snapchat Stories. Similar to Instagram, they have a highly visible placement near the top of the desktop or mobile app’s newsfeed, and are a great way to capture immediate audience attention.

Here are the specs and recommendations you need to know for Facebook Stories ads:

Facebook Story image ads

Facebook Stories ad image dimensions and guidelines

• Minimum resolution: 1080x1080px
• Recommended ratio: 9:16
• Minimum width: 500 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Facebook Story video ads

Facebook Stories video ad specs and guidelines

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 9:16
• Minimum width: 500 pixels
• Max file size: 4GB
• Video length: 1 second to 2 minutes
• Recommended video formats: MP4, MPV and GIF
• Frame rate: 30fps

Facebook Stories character limits (image and video)

• Primary text: 125 characters
• Headline: 40 characters

For more information on the video specs for Facebook, visit the Facebook Help Center.

Facebook Carousel ads

Facebook Carousel Ads are a perfect way to showcase your brand with multiple images or videos. Carousel ads are a kind of advertising format that combines multiple videos or images that users can scroll through into a single ad placement. It’s great for brands and business that want to:

• Showcase multiple products at once
• Display different features of a service
• Highlighting offers, reviews or testimonials in one ad

For retailers, it’s great to show various colors, sizes and other key details to convince users to buy. This format is available for both video and image for all Carousel ad placements.

Facebook Carousel Ads are available on multiple different ad types:

• Facebook Feed (Image and Video)
• Facebook Right Column
• Facebook Instant Articles
• Facebook Marketplace
• Facebook Stories
• Facebook Audience Network Native, Banner and Interstitial
• Messenger Inbox

Luckily, there’s only a few differences between each ad type within Carousel for image and video ads.

Facebook Carousel image ads

Carousel ad image dimensions and guidelines

• Minimum resolution: 1080×1080 pixels
• Recommended ratio:1:1
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG
• Number of Carousel cards: 2 to 10

How to optimally use text and which slides of your carousel are immediately visible are the primary differences between each type of placement. You can learn more and even create a mockup at Facebook’s business center.

Facebook Carousel video ads

Facebook Carousel video ad specs

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1:1
• Maximum file size: 4GB
• Recommended image formats: MP4, MPV, GIF
• Video length: 1 second to 240 minutes

Facebook Carousel ad character limits (image and video)

• Text: 125 characters
• Headline: 32 characters
• Link description: 18 characters
• Landing page URL required

Facebook right column ads

While these small ads only appear on desktop only, they’re still a solid format to show off your product, service or brand. Choose an eye-catching photo to encourage more people to learn more about your brand.

Facebook right column image ads

Facebook Right column ad image dimensions and guidelines

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1:1
• Minimum width: 254 pixels
• Minimum height: 133 pixels
• Recommended image formats: JPG, PNG
• Due to small image sizes, text on images are not recommended

Facebook Right column ad image character limits

• Headline: 40 characters

Facebook right column video ads

Facebook Right column ad video dimensions and guidelines

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Minimum width: 120 pixels
• Minimum height: 120 pixels
• Maximum file size: 4GB
• Video length: 1 second to 241 minutes
• Recommended video formats: MP4, MOV or GIF
• Video captions are recommended.
• Video sound is recommended.

Facebook Right column ad video character limits

• Primary text: 125 characters
• Headline: 27 characters
• Description: 27 characters

Facebook in-stream video ads

Facebook in-stream video ads are different from regular feed ads as they only last 5 to 15 seconds. According to CPC Strategy, the average on-target rate is nearly 90% and has a completion view rate of 70%. The quick, digestible videos are perfect for brands trying to catch the attention of users with small interactions.

Facebook In-stream video ad

Facebook In-stream video ad specs

• Minimum resolution: 1080×1080 pixels.
• Recommended ratio: 16:9 or 1:1
• Maximum file size: 4GB
• Video length (Desktop): 5 second to 15 seconds
• Video length (Mobile): 5 seconds to 10 seconds
• Recommended video formats: MP4, MOV or GIF
• Video captions are recommended.
• Video sound is recommended.

For more info on the video specs across social networks, check out our complete guide on social media video dimensions.

Facebook Marketplace ads

Facebook Marketplace works as a hub on the network to buy and sell items with others in your community. While scrolling through this feature, you’ll run across Facebook Marketplace ads. This is ideal if you’re wanting to attract users to your site searching for a specific product or even location. Both video and image are available formats.

Marketplace ad images

Marketplace ad image guidelines and dimensions

• Recommended resolution: 1080×1080 pixels
• Recommended ratio: 1:1
• Maximum file size: 30MB
• Recommended image formats: JPG and PNG

Marketplace ad character limits

• Text: 125 characters
• Headline: 25 characters
• Link description: 30 characters

For more information on other social media image sizes, check out our always up-to-date image size guide!

Audience Network native, banner and interstitial ads

If you’re looking to advertise to users on other valuable spaces, but through Facebook, this format is perfect for you. Facebook Audience Network ads work natively, on banners and interstitial ads. Whether it’s pre- or mid-roll placements, it’s nice knowing your content will appear on trusted publishers. Think of this as Facebook’s own Display Ads. Again, there are both image and video options here:

Audience Network image ads

Audience Network ad image dimensions and guidelines

• Minimum resolution: 398×208 pixels
• Recommended ratio: 9:16
• Minimum width: 298 pixels
• Minimum Height: 208 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Audience Network videos ads

Audience Network video ad specs

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 9:16
• Maximum file size: 4GB
• Video length: 1 second to 2 minutes
• Video captions are not supported
• Video sound is recommended

Audience Network ad character limits

• Text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Facebook Messenger ads

With Facebook Messenger ads, you can engage with new and prospective customers with ads that encourage people to message you in Messenger. By inviting users to click an ad with a “Send Message” CTA, users are automatically sent to a detailed view in Facebook Messenger.

Source: Facebook

Facebook messenger image ads

Facebook messenger ad image guidelines

• Recommended image size: 1200×628 pixels
• Recommended image formats: JPG, PNG

Facebook messenger ad character limits

• Initial greeting message: No character limits
• Question: 80 character
• Automate question responses: No character limits

Facebook Collection ads

Facebook Collection ads are a great way to provide a highly visual product highlight feature all within the ad placement. While it’s only available in Facebook Feeds, this ad type allows a cover photo or video (both available on Collection ads) to showcase several products. Additionally, when users click the full-screen version, users are sent to an Instant Experience (formerly called Canvas). Here, users are brought to a scrollable mobile engagement experience to learn more about a brand.

Facebook Collection image and video ads

Facebook Collection ad image & video specs and guidelines

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1:1
• Image maximum file size: 30MB
• Video maximum file size: 4GB
• Recommended image format: JPG, PNG
• Recommended video format: MP4, MOV, GIF
• Collections ads can show off your products in different ways, including Instant Storefront, Instant Lookbook and Instant Customer Acquisition.

Learn more about the specific details of each type at Facebook’s business center.

Facebook Collection ad character limits

• Text: 125 characters
• Headline: 40 characters
• Landing page URL is required

For more information on the various ad sizes and specs, check out Facebook’s video requirement page and ads guide.