9 Customer engagement tools for fostering meaningful connections in 2024

In today’s hyper-connected world, customer engagement is paramount for businesses striving to thrive. The digital era has expanded the avenues for interaction, necessitating a diverse toolkit to manage and nurture relationships effectively and foster meaningful connections.

In this article, we showcase a selection of nine powerful customer engagement tools. These tools empower businesses to connect with their audience on a deeper level. From social media management to customer support and beyond, these tools equip businesses with the capabilities to build lasting relationships, drive loyalty and achieve sustainable growth.

1. Sprout Social

Sprout Social’s powerful social customer service tools can take your customer engagement to the next level. Easily track the engagement metrics of your customer care team to measure their impact.

Sprout Social’s Unified Social Inbox consolidates messages from various social media platforms into a single, manageable stream. This feature helps businesses monitor and respond to customer inquiries, comments, and messages from one place, ensuring no customer interaction is missed.

Sprout Social provides detailed engagement reports that help businesses understand how their audience interacts with their content. Metrics such as likes, shares, comments, and overall engagement rates can be analyzed to refine content strategies and improve future interactions.

Sprout Social allows your brand to transform your social media platforms into powerful hubs of customer satisfaction and loyalty. Start improving your customer service on social media today with Sprout Social and watch your customer relationships and brand reputation flourish.

2. HubSpot

HubSpot is a robust customer engagement platform that equips you with tools to achieve just that. HubSpot lets you create personalized customer experiences, track your progress and measure your success. It can do this through live chat, email marketing and social media management.

HubSpot’s CRM provides a centralized database where businesses can manage and track customer interactions. It stores detailed information about contacts, including past communications, deal stages, and notes allowing for personalized and informed engagement

3.Pendo

Pendo enables you to create interactive guides, tooltips, and walkthroughs that guide users through your product, highlighting key features and providing contextual help when needed. This proactive approach improves user onboarding, reduces confusion and increases engagement.

The tool allows you to collect feedback directly from users through in-app surveys and polls. This helps you gather valuable insights into user satisfaction, identify areas for improvement and prioritize feature development based on user needs.

4. Braze

Braze enables you to deliver consistent and personalized messages across various channels, including email, mobile push notifications, in-app messages and SMS. This cohesive approach ensures that your customers receive relevant and timely information regardless of their preferred platform.

Braze allows you to set up automated campaigns triggered by specific user actions or events. This enables you to deliver timely and relevant messages at critical moments, such as onboarding new users, re-engaging inactive customers, or celebrating milestones, fostering deeper engagement and loyalty.

The customer engagement tools’ A/B testing capabilities empower you to experiment with different message variations, subject lines and calls to action. This data-driven approach helps you optimize your campaigns for maximum engagement and conversions.

5. CleverTap

CleverTap goes beyond messaging by enabling businesses to personalize the in-app experience for each user. Features like dynamic content, A/B testing, and feature flags allow for experimentation and optimization to ensure maximum engagement and conversions.

The software leverages customer data and insights to deliver tailored experiences at every touchpoint. By personalizing messages, recommendations, and offers based on individual preferences and behaviors, CleverTap ensures that interactions are relevant and engaging.

6. AirShip

Airship specializes in mobile engagement, enabling businesses to connect with customers on their most personal devices. Through push notifications, in-app messaging, SMS, and mobile wallet passes, Airship facilitates direct and timely communication, reaching customers where they are most likely to engage.

The tool’s geofencing and beacon technology enable location-based targeting, allowing businesses to deliver relevant messages and offers to customers when they enter specific locations or proximity to physical stores. This enhances engagement by providing timely and contextual communication based on the customer’s real-world context.

7. OneSignal

OneSignal provides comprehensive analytics and reporting tools that track key metrics like delivery rates, open rates, click-through rates, and conversions. These insights help businesses understand customer behavior, measure campaign effectiveness and make data-backed decisions to improve engagement strategies.

This customer engagement tool leverages customer data and insights to deliver personalized experiences. By tailoring messages, recommendations, and offers based on individual preferences and behaviors, businesses can make interactions more relevant and engaging, fostering stronger connections with their customers.

8. Optimizely

Optimizely empowers businesses to experiment with different variations of their website, mobile app, or marketing campaigns to understand what resonates best with their audience. By running A/B tests, multivariate tests, and personalization campaigns, businesses can optimize their digital experiences to deliver the most relevant and engaging content to each visitor.

Optimizely’s feature flags allow businesses to gradually roll out new features to specific user segments or test different variations before releasing them to the entire audience. This reduces risk, helps gather feedback, and ensures that new features are well-received and contribute to a positive customer experience.

9. Hootsuite

Hootsuite’s collaboration tools facilitate seamless communication and coordination among team members. You can assign tasks, share messages, and streamline workflows, ensuring that customer inquiries are handled efficiently and consistently.

Hootsuite’s social listening features allow you to track brand mentions and industry keywords, providing valuable insights into customer sentiment and conversations surrounding your brand. This knowledge helps you understand customer needs, identify potential issues and proactively address any concerns.

Improve your customer engagement today

Whether you’re looking to streamline social media management, deliver personalized messages across multiple channels, optimize user experiences, or gather invaluable insights into customer behavior, there’s a tool out there tailored to your needs. By leveraging these powerful platforms, you can build lasting relationships, drive loyalty and unlock sustainable growth.

Are you ready to level up your customer engagement? Start a free trial of Sprout today.