Sarah Aboulhosn

Sarah Aboulhosn is a B2B writer traveling the world with her trusty laptop. She covers topics including marketing, productivity, professional development, and remote work. Learn more about her at www.sarahaboulhosn.com.

What is brand monitoring and why is it important?

October 15, 2020 — Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more… Read More

Beginner • Intermediate • Social Media Strategy

How to use Snapchat for business in 2020

September 29, 2020 — When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. Read More

Social Media Engagement • Social Media Strategy

What is a brand mission and how to define it

August 24, 2020 — How do you boil down the entirety of your brand’s goals and impact into a few short sentences? This is… Read More

Facebook • Social Media Analytics

18 Facebook statistics every marketer should know in 2020

August 3, 2020 — Facebook continues to grow every year since it launched in 2004, in both active users and time spent on the… Read More

Social Media Engagement

Effective ways to ask for and get more customer reviews

July 29, 2020 — When making purchasing decisions, potential customers put a lot of weight on the experiences of others. Many shoppers seek out… Read More

Facebook

The new Facebook features every marketer should know about

June 18, 2020 — Social media is constantly changing, and so is the way that users interact with it. As a marketer, it’s essential… Read More

Social Media Engagement

How to use emoji in marketing to drive engagement

May 21, 2020 — They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot… Read More

Social Media Content • Social Media Scheduling

How to create a social media calendar that works

May 6, 2020 — With the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of… Read More

Social Media Engagement

How to build and measure successful demand generation campaigns

April 22, 2020 — When marketing a product or service to your audience, it all comes down to solving a problem. When your audience… Read More

Twitter

How to DM on Twitter as part of your social media marketing strategy

March 17, 2020 — Most, if not all, social media platforms are a one-to-many model, meaning businesses, brands and individuals connect with their entire… Read More

Social Media Engagement

How to build a social media marketing funnel that converts

February 19, 2020 — There are hundreds of strategies out there when it comes to marketing your brand using social media. These strategies encourage… Read More

Social Media Engagement

How to build brand loyalty that lasts

October 23, 2019 — Consumers have endless options when it comes to the things they want to buy and yet 90% still report… Read More

Social Media Content

How to craft an effective social media content strategy

September 27, 2019 — The content you post on social media has the power to turn your brand into a household name and turn… Read More

Social Media Engagement • Social Media Strategy

Social media marketing tips for every platform

July 16, 2019 — Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a… Read More

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Sarah Aboulhosn

What is brand monitoring and why is it important?

How to use Snapchat for business in 2020

What is a brand mission and how to define it

18 Facebook statistics every marketer should know in 2020

Effective ways to ask for and get more customer reviews

The new Facebook features every marketer should know about

How to use emoji in marketing to drive engagement

How to create a social media calendar that works

How to build and measure successful demand generation campaigns

How to DM on Twitter as part of your social media marketing strategy

How to build a social media marketing funnel that converts

How to build brand loyalty that lasts

How to craft an effective social media content strategy

Social media marketing tips for every platform