Olivia Jepson

Olivia Jepson is the Social Media Strategist at Sprout Social where she supports social strategy and launches social-first initiatives including the Sprout Spotlight Awards. When she's not thinking about social, she's geeking out about Star Wars and Marvel, thinking deeply about new Taylor Swift theories, taking photos or rock climbing. Follow her on Instagram or Twitter @ohjepson.

Categories
- Social Media Engagement
- Social Media Strategy
Shifting strategies: What you can learn from a network-specific social program
Published on December 22, 2022 Reading time 4 minutes
Categories
- Marketing Disciplines
- Social Media Strategy
Brand authenticity: What it is and tips for building it
Published on October 20, 2022 Reading time 13 minutes
Categories
- Leveling Up
- Social Media Engagement
Sprout on Sprout: How to boost your proactive marketing strategy with Brand Keywords
Published on September 21, 2022 Reading time 5 minutes
Categories
- Leveling Up
- Social Media Strategy
Sprout on Sprout: How PR + Social collaborate to amplify our brand
Published on August 24, 2022 Reading time 8 minutes
Categories
- Leveling Up
- Social Media Strategy
Sprout on Sprout: How to create your own social media video template
Published on July 28, 2022 Reading time 5 minutes
Categories
- Leveling Up
- Social Media Strategy
Sprout on Sprout: How to communicate social media marketing priorities to outside stakeholders
Published on June 30, 2022 Reading time 14 minutes
Categories
- Social Media Strategy
- TikTok
Tiktok marketing strategy: Behind-the-scenes of our testing & takeaways
Published on November 2, 2021 Reading time 5 minutes
Categories
- Community Management
Call it what you want, Taylor Swift is a model community manager
Published on September 24, 2021 Reading time 3 minutes
Categories
- Social Media Strategy
- What’s Next
What the Sprout Spotlight awards taught us about the state of social marketing
Published on May 6, 2021 Reading time 5 minutes
Categories
- Branding & Creative
Rethinking the Instagram grid: Why curating the perfect layout shouldn’t be your top priority
Published on October 20, 2020 Reading time 2 minutes
Categories
- Culture Strategies
- Leadership
How to create a culture of recognition on your team
Published on July 21, 2020 Reading time 5 minutes
Categories
- Instagram
- Social Listening
How to manage multiple Instagram accounts for one brand
Published on December 3, 2019 Reading time 6 minutes
Categories
- Leveling Up
- Social Media Analytics
Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson
Published on October 29, 2019 Reading time 6 minutes

Shifting strategies: What you can learn from a network-specific social program

Brand authenticity: What it is and tips for building it

Sprout on Sprout: How to boost your proactive marketing strategy with Brand Keywords

Sprout on Sprout: How PR + Social collaborate to amplify our brand

Sprout on Sprout: How to create your own social media video template

Sprout on Sprout: How to communicate social media marketing priorities to outside stakeholders

Tiktok marketing strategy: Behind-the-scenes of our testing & takeaways

Call it what you want, Taylor Swift is a model community manager

What the Sprout Spotlight awards taught us about the state of social marketing

Rethinking the Instagram grid: Why curating the perfect layout shouldn’t be your top priority

How to create a culture of recognition on your team

How to manage multiple Instagram accounts for one brand

Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson

Build and grow stronger relationships on social