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Build out your packing list: Preparing for the 2023 marketing journey
Published on January 23, 2023
Reading time 3 minutes
Jamie Gilpin
Jamie Gilpin is the CMO at Sprout Social. She is an experienced marketing leader with demonstrated success in growing brands in the technology space through strategic positioning. Follow her on Twitter @jamiewo.
- Categories
Going beyond marketing: Why social matters across your entire business
Published on November 3, 2022 Reading time 4 minutes - Categories
Working in the metaverse: Virtual reality brings real-world engagement
Published on August 23, 2022 Reading time 3 minutes - Categories
What the current talk about talent misses: How internal recruiting can fix your hiring problem
Published on May 25, 2022 Reading time 4 minutes - Categories
Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round
Published on January 11, 2022 Reading time 5 minutes - Categories
To see marketing differently, we need to turn the spotlight on social
Published on April 29, 2021 Reading time 5 minutes - Categories
Mind the gap: What business school didn’t prepare me for as CMO
Published on August 18, 2020 Reading time 5 minutes - Categories
To thrive in today’s new normal, CMOs need to address these digital skills gaps first
Published on June 25, 2020 Reading time 4 minutes - Categories
Fueled by consumer trust, brands seek out a higher purpose
Published on November 5, 2019 Reading time 5 minutes - Categories
A leap of faith: How market leaders navigate the unknown
Published on October 15, 2019 Reading time 5 minutes - Categories
What CMOs stand to gain by boosting social data’s influence organization-wide
Published on May 7, 2019 Reading time 4 minutes - Categories
Marketers can rewrite the rules on inclusion
Published on April 30, 2019 Reading time 4 minutes - Categories
Women are building the brands we’ve always wanted
Published on March 12, 2019 Reading time 4 minutes - Categories
How you should be rethinking social to minimize your next brand crisis
Published on March 5, 2019 Reading time 5 minutes - Categories
Social is going back to its roots, with brands leading the way
Published on February 5, 2019 Reading time 4 minutes - Categories
Be more human: Marketing leaders predict the emerging B2B social trends
Published on January 30, 2019 Reading time 4 minutes - Categories
Reading between the lines: A Q&A with Twitter’s Diana Helander on social listening
Published on December 19, 2018 Reading time 5 minutes - Categories
Why “reality apathy” is the next battle in brand reputation
Published on November 28, 2018 Reading time 7 minutes - Categories
Toward a new model of business transparency
Published on September 19, 2018 Reading time 8 minutes - Categories
Evaluate, calibrate, repeat: Pinterest shows how autopilot slows innovation
Published on July 18, 2018 Reading time 4 minutes - Categories
How to future-proof your social team in 2018
Published on June 5, 2018 Reading time 6 minutes
