Categories
CMOs: What will you do to remove social team silos in 2024?
Published on September 25, 2023
Reading time 4 minutes
Jamie Gilpin
Jamie Gilpin is a CMO and GTM advisor and formerly the CMO of Sprout Social. She is an experienced marketing leader with demonstrated success in growing brands in the technology space through strategic positioning.
- Categories
Balancing brand and performance marketing: Don’t fall for the “soft” investment fallacy
Published on August 22, 2023 Reading time 5 minutes - Categories
The state of social media 2024: Business leaders weigh in on what’s next
Published on May 16, 2023 Reading time 4 minutes - Categories
Demonstrating the value of social to your CFO
Published on May 3, 2023 Reading time 7 minutes - Categories
On trend and on brand: Why harnessing trends is the future of marketing
Published on April 18, 2023 Reading time 5 minutes - Categories
Build out your packing list: Preparing for the 2023 marketing journey
Published on January 23, 2023 Reading time 3 minutes - Categories
Going beyond marketing: Why social matters across your entire business
Published on November 3, 2022 Reading time 4 minutes - Categories
Working in the metaverse: Virtual reality brings real-world engagement
Published on August 23, 2022 Reading time 3 minutes - Categories
What the current talk about talent misses: How internal recruiting can fix your hiring problem
Published on May 25, 2022 Reading time 4 minutes - Categories
Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round
Published on January 11, 2022 Reading time 5 minutes - Categories
To see marketing differently, we need to turn the spotlight on social
Published on April 29, 2021 Reading time 5 minutes - Categories
Mind the gap: What business school didn’t prepare me for as CMO
Published on August 18, 2020 Reading time 5 minutes - Categories
To thrive in today’s new normal, CMOs need to address these digital skills gaps first
Published on June 25, 2020 Reading time 4 minutes - Categories
A leap of faith: How market leaders navigate the unknown
Published on October 15, 2019 Reading time 5 minutes - Categories
Social is going back to its roots, with brands leading the way
Published on February 5, 2019 Reading time 4 minutes - Categories
Why “reality apathy” is the next battle in brand reputation
Published on November 28, 2018 Reading time 7 minutes - Categories
Toward a new model of business transparency
Published on September 19, 2018 Reading time 8 minutes - Categories
Evaluate, calibrate, repeat: Pinterest shows how autopilot slows innovation
Published on July 18, 2018 Reading time 4 minutes
