Facebook Private Messaging is Live

Sprout Social customers with Facebook Pages may now receive and reply to private messages and have conversations with their Facebook fans, one-on-one, off the public record. In order to take advantage of this feature, Facebook page admins may need to re-authenticate to give Sprout access to this additional permission.

Benefits to Using This Feature:

• No More Switching—Stop switching back and forth from Facebook and Sprout to find your social messages. All messages (public and private) appear in your Smart Inbox where you can respond/assign/email/translate/archive, the way the Sprout gods intended.
• Assign Private Messages as a Case—Like any other message in Sprout, you can assign private messages as cases with your Team and make sure everything gets a response. This is great for customers that have a high volume of incoming messages to manage.

Hey, there it is! Enjoy.

– Team Sprout