25 best AI marketing tools for smarter workflows
Written by Emily Jenkins
Published on September 30, 2025
Reading time 12 minutes
Table of Contents
AI is now a core part of modern marketing, unlocking new levels of speed, scale and personalization.
But you need the right AI marketing tools to turn AI’s potential into real impact—boosting creativity, productivity and focus.
Still, many businesses are just getting started. In fact, 98% of leaders say companies need a better grasp of AI marketing’s potential. That understanding is critical—not just to unlock AI’s benefits, but also for choosing the tools that actually drive results.
Here are the top AI tools marketers are using to work smarter today.
What is an AI marketing tool?
An AI marketing tool is software that uses artificial intelligence technologies—including machine learning, natural language processing and predictive analytics—to automate marketing tasks, analyze customer data and optimize campaign performance across channels like social media, email and content creation.
These tools take in data and inputs that humans feed them to provide insights or actions based on your request.
There are many AI use cases in marketing, but social media marketing especially benefits from automation. It doesn’t just relieve much of your manual workload. It’s brilliant for understanding the content your audience resonates with and helping you create more of it.
We created an AI marketing toolkit to share our top five resources. Download it for customizable templates and tips to drive smart AI adoption in your role and across your organization. Want to know more? Discover how Sprout can help you harness the power of AI for social media marketing.
Try a Demo of Sprout Social's AI and Automation Tools
The current state of AI in marketing
AI transformed from experimental technology to marketing necessity in just a few years. According to the 2025 Sprout Social Index™, 97% of marketing leaders say AI proficiency is vital for proper job performance.
For marketers on the ground, AI is the key to battling creative burnout and reclaiming time for strategy. It automates the manual work that bogs teams down, freeing them to focus on what matters: creating authentic connections with their audience.
The most successful brands use integrated AI tools that fit seamlessly into their existing tech stack. This turns disjointed data into business-critical intelligence and transforms how teams work. Half of marketing leaders say they’ll spend 2025 maximizing the AI tools they’ve already purchased, while 48% are keen to invest in even more.
The challenge? Making sure your team has the bandwidth to experiment with new workflows. AI adoption works when it enhances efficiency and collaboration, not when it creates more complexity.
How can AI tools benefit marketing teams?
AI marketing tools are here to stay. Not only do they save you time on repetitive tasks and ideation, but they also help you produce high-quality work that ultimately contributes to higher marketing ROI.
So how does it deliver that value?
Personalization and customer engagement
An AI-driven marketing strategy helps marketers deliver personalized experiences to larger audiences without increasing effort or resources.
With AI, marketers can:
- Deliver custom experiences across channels
- Recommend products based on behavior
- Tailor email campaigns, landing pages and web content
- Build retention strategies like loyalty content and targeted nurture flows
The result? More relevant, tailored experiences that keep customers coming back.
Content creation at scale
From AI-generated social post creation to content repurposing and editing, AI marketing reduces mental load while keeping your brand voice consistent.
It speeds up the early brainstorming stages so marketers can focus on the message, not the mechanics.
Smarter decisions, faster
With AI, marketing analytics go deeper. It can aggregate and analyze enormous amounts of data, which enables you to draw insights faster and summarize them quickly to share across your team.
For example, AI can:
- Aggregate social media sentiment data to show brand perception
- Identify emerging trends and audience shifts
- Expose the campaigns that drive actual conversions
These AI-driven insights improve marketing decision-making so teams can confidently guide their strategies, improve targeting and respond to audience needs.
Effective tech stacks
Whether you’re transforming legacy processes or expanding into new markets, the right AI tools streamline your workflows, break down silos and connect the dots across your tech stack.
With better marketing workflows, you can focus on strategy, not manual tasks.
25 best AI marketing tools
The best AI tools for marketing combine automation, advanced data analysis and intuitive features to streamline workflows, optimize marketing content and power customer engagement. They stand out for their range of AI-powered features, ease of use and ability to connect everything from social media to email marketing and SEO.
Here are the best AI marketing tools available today:
AI marketing tools for digital marketing
AI marketing tools for sales
AI marketing tools for content marketing and copywriting
AI tools for social media marketing
AI email marketing tools
AI marketing tools for editing
AI marketing tools for digital marketing
From social media monitoring to content creation and campaign optimization, AI marketing tools help you automate repetitive tasks, analyze customer data and deliver targeted experiences across all your channels.
The top digital marketing AI tools include:
1. Sprout Social
Sprout Social’s AI-powered social tools automate manual tasks, generate high-quality content and uncover actionable insights across your social media marketing efforts. From publishing and customer care to social media listening and sentiment analysis, Sprout’s all-in-one, AI-powered platform upgrades your marketing strategy every step of the way.
How Sprout Social helps marketers
Sprout Social’s AI capabilities help you make faster, smarter decisions across your social media marketing. From trend-tracking to competitive insights, Sprout gives marketers the tools to act quickly, plan confidently and stay ahead of the curve.
You can use Sprout’s AI tools for the following use cases:
- Publish smarter content, faster: If you’re managing multiple channels, consistency and speed are the key to staying relevant. Sprout’s Enhance by AI Assist helps you draft, edit and refine everything from captions to full post copy and tailor it to your audience, tone and platform. It can also rewrite content for different networks, adjust voice, suggest hashtags and improve clarity, all while keeping your messaging on-brand.
- Schedule with precision: Sprout’s patented ViralPost® technology and Optimal Send Times feature analyze your audience’s behavior and historical data to schedule posts for when they’ll have the most impact.
- Proactively monitor your brand: Sprout’s Listening and sentiment analysis tools allow you to stay ahead of conversations so you know what people say and how they feel—even without tags. Additionally, AI-powered inbox tagging improves response time by organizing your messages and keywords in real time, while spike alerts flag tone and volume shifts to highlight trends early and prevent PR issues.
- Turn insights into action: Keeping up with evolving trends takes more than raw data—you also need real-time context. Sprout processes over 600 million social messages daily, flagging sentiment shifts, trend signals and competitor insights that help you adapt. You can use these insights to upgrade your content, refine customer experience and make healthier business decisions.
- Enhance customer service: AI-powered tools help your team respond quickly and consistently. Sprout’s Case Management system, for instance, auto-creates and assigns support tickets, while your self-built chatbots handle FAQs, suggest replies and route messages. This frees up your team to focus on higher-value conversations.
- Automate and scale engagement: Sprout’s automation handles increasing interactions as your brand grows, without losing quality. AI workflows also streamline content creation and team collaboration so your team can focus on strategy over busywork. From suggested replies and task routing to approval flows and campaign planning, automation keeps you responsive, consistent and efficient—no matter how many channels you’re working with.
2. Albert.ai
Albert.ai describes itself as a “digital ally” that can self-optimize across channels. This AI marketing tool enhances digital advertising performance through advanced automation. It can help with a variety of tasks, from keyword research to optimizing ad spend and audience engagement to reporting.
(Source: albert.ai)
3. Optimove
Optimove is a customer relationship management (CRM) platform that provides customer behavior, campaign performance, hyper-segmentation, A/B testing and multi-channel tracking. These features give you insights into which campaigns to launch or which customers have been exposed to too many marketing emails.
(Source: optimove.com)
4. Tidio
Tidio is an AI-powered chatbot platform. It helps you focus on conversion rate optimization through customer interactions on your website. Use Tidio to improve web conversions and generate leads with live chat to reduce churn rates and build customer loyalty.
(Source: tidio.com)
5. ChatGPT
Marketers use ChatGPT to draft briefs, brainstorm, outline and refine messaging. GPT-4 is a generative model that handles content creation like blogs, emails and chat bot scripts, and the o-series offers reasoning models. Both support strategy work like SEO, conversion optimization and campaign planning.
(Source: Chatgpt.com)
6. Zapier
Zapier is the leading tool for AI-driven automation. With it, you can automate time-intensive tasks and transform text-based inputs into data to answer simple questions to help your team cut down on manual work and scale your business with valuable insights. Zapier offers both free and paid plans with advanced automation features.
(Source: zapier.com)
AI marketing tools for sales
Want to increase your conversion rates and upgrade customer interactions? AI-powered sales tools help you qualify leads, personalize outreach and automate follow-ups to close deals faster.
Essential sales AI tools:
7. Salesloft
Salesloft is a sales engagement platform that offers a suite of AI marketing tools to help teams manage their workflows more efficiently. It offers a variety of automation, from email and call automation to cadence management. For example, you can deploy chatbots to provide personalized responses, ask questions and route conversations to a human sales representative if necessary.
(Source: salesloft.com)
8. Salesforce
Salesforce is CRM software that specializes in sales, customer service, e-commerce, analytics and marketing automation. Salesforce Einstein AI uses machine learning and predictive analytics to analyze historical customer data and pinpoint patterns that indicate potential churn.
(Source: saleforce.com)
Salesforce integrates with Sprout Social to give your team a 360-degree view of your customers. And with Sprout’s social data in Salesforce’s AI assistant, Agentforce Assistant for Service Cloud, care agents can accelerate case resolution time and surface customer insights right where they already work in Service Cloud.
AI marketing tools for content marketing and copywriting
AI content marketing tools help you create messages that resonate with your target audience, incorporate your brand voice and speed up the writing process.
Top AI tools for content planning and copywriting:
9. Keyword Insights
Keyword Insights is a powerful SEO tool with an AI writing assistant for modern content creators. This assistant blends content research, writing and optimization into a single platform so you can get dynamic responses to diverse writing requests, from attention-grabbing introductions to product descriptions.
(Source: keywordinsights.ai)
10. Jasper
Jasper helps you speed up the writing process using generative AI. This AI tool for content generation gives you access to over 50 templates for your marketing assets such as landing pages, emails and blog posts. Jasper is also grounded in your brand’s unique voice and style so you can maintain consistent, quality content.
(Source: Jasper.ai)
11. Writer
Writer is an AI marketing tool designed to enhance enterprise marketing efforts through advanced copywriting solutions, including a chatbot feature. Writer’s grammar and syntax suggestions transform your writing into professional and accurate copy. It also maintains your company’s brand voice, tone and style by allowing you to build your own database of approved company terminology.
(Source: writer.com)
12. Surfer SEO
Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). This AI content tool can analyze SERPs, evaluate keywords and compare your content against the learnings of top-ranking pages. Surfer also offers an outline generator and keyword research tools to help you plan and write content.
(Source: seosurfer.com)
13. Claude
Claude is an AI assistant that focuses on safety, accuracy and security to enhance user productivity. It supports drafting and iterating on websites, graphics, documents and code, making it useful for copywriting. You can also share your strongest chats with your team to help further brainstorming and execution.
(Source: claude.ai)
AI tools for social media marketing
We’ve come to our favorite category: AI tools for social media marketing.
Let’s dive in:
14. Smartly.io
Smartly.io is an AI-powered advertising platform that enhances social media marketing by offering creative, media and intelligence solutions. For example, you can automate creative production assets, optimize cross-channel social media campaigns, conduct social analysis and predict future performance trends.
(Source: smartly.io)
15. SocialPilot
SocialPilot is a social media management and scheduling platform for businesses and agencies. You can bulk-schedule up to 500 posts, assign tasks and create automated reports. Along with tools for publishing and analytics, SocialPilot has an AI assistant for enhancing content creation and a content library for asset management.
(Source: socialpilot.co)
16. Loomly
Loomly is a social media marketing platform that can help your publishing and planning efforts. It has a content calendar and library, along with a feed of post ideas based on trending topics and current events. Loomly also has features and tools for collaboration and approvals and integrates with networks like Facebook, Instagram, LinkedIn and more.
(Source: loomly.com)
17. Agorapulse
Agorapulse provides various social media marketing solutions. The platform has a unified inbox, scheduling, publishing and reporting. Similar to the other AI tools on our list, Agorapulse offers an AI writing assistant to improve your content.
(Source: Agorapulse.com)
AI email marketing tools
AI transforms traditional email marketing tactics.
Top AI email marketing tools to consider:
18. Seventh Sense
Seventh Sense is an email marketing tool that uses behavior profiling to attract customers’ attention. It creates predictive models that analyze the best time and day to send email campaigns. Marketers can increase email deliverability and improve the sender score.
(Source: theseventhsense.com)
19. Milled
Milled is one of the largest search engines for e-commerce emails and campaigns. You get access to over 36 million emails from over 100,000 e-commerce brands. Milled offers AI marketing tools for creative inspiration, competitor tracking and campaign optimization.
(Source: milled.com)
20. ZeroBounce
True to its name, ZeroBounce helps you optimize your emails to lower bounce rates. It specializes in email validation and deliverability services, offering a range of tools including activity data, email scoring and more. ZeroBounce aims to improve email campaign performance by enhancing list accuracy and inbox placement.
(Source: zerobounce.net)
21. Reply.io
Reply.io enhances sales outreach and email marketing through automation and AI-driven tools. It offers features such as email automation, unlimited mailboxes, an email deliverability kit, multichannel conditional sequences and more. You can also automate meeting schedules so you can book leads with ease.
(Source: reply.io)
AI marketing tools for editing
Not all marketers are grammarians. Thankfully, there are AI marketing tools for editing that help you have error-free copy every time.
Top AI tools for content editing:
22. Grammarly
Grammarly helps you churn out accurate writing through clarity suggestions, grammar checking, plagiarism detection and style guide adherence. It also offers personalized tone suggestions, whether it’s professional or informal. It supports platforms you likely already write on, including Google Docs, Microsoft Word and Gmail.
(Source: grammarly.com)
23. Hemingway Editor
Hemingway Editor uses ML to identify editing opportunities at a sentence level to make your writing stronger. It analyzes your content and suggests where to make it clearer, more concise or improve your diction. Additionally, it gives you a readability score and grade level to assess the overall performance of your content.
(Source: hemingwayapp.com)
24. Frase.io
Frase.io is an AI-driven marketing platform designed to help you write and edit SEO content. It offers a unified content creation process where users can research, write and optimize content seamlessly. You can use Frase.io to write content briefs, edit articles and analyze search queries.
(Source: frase.io)
25. Hoppy Copy
Hoppy Copy is an AI marketing tool you can use to enhance email marketing campaigns and newsletters. It offers a range of features, including an editor to help you create engaging copy and a content converter to help you repurpose content across different formats. Hoppy Copy also offers a spam checker to identify email deliverability.
(Source: hoppycopy.co)
How to choose the right AI marketing tool
When selecting the right AI tool for marketing, a methodical approach considering various factors is crucial to ensure the investment yields desired outcomes and integrates seamlessly with existing workflows.
Here are a few factors to consider when choosing the right AI marketing tool:
- Problem-solving capability: Prioritize the tool that directly addresses your specific marketing challenges and pain points.
- Feature set and functionality: Ensure the tool’s features align with your overall marketing strategy and operational needs.
- Ease of use and integration: Opt for an intuitive platform that can integrate smoothly with your existing tech stack to enhance efficiency.
- Scalability and flexibility: Choose a tool that can grow with your business needs and adapt to ever-evolving marketing strategies.
- Data accuracy and insights: Verify the reliability of the data provided and its ability to deliver actionable insights for decision-making.
- Customer support and training: Assess the availability of robust support and resources to ensure effective team utilization.
- Return on investment (ROI): Look for clear indicators of potential time savings, cost reductions, and increased leads/sales to justify the investment in AI.
- Brand reputation and proof: Check the case studies and testimonials to validate the tool’s effectiveness and the provider’s market standing.
- Security and compliance: For an enterprise-level organization, ensure the tool adheres to data security standards and relevant regulations.
Transform your marketing with the right AI tools
The next generation of marketers are using AI marketing tools to scale their efforts and revamp their martech stack for optimal impact. Sprout Social’s integrated AI platform eliminates manual tasks, accelerates content creation and provides real-time insights across all social channels. Most teams see productivity gains within their first month.
Ready to get started? Start a free trial and experience AI-powered social media marketing today.
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