Sprout Social vs. Sprinklr: The best tool for your brand in 2025

Similar to social networks, there are many social media management platforms to choose from—so it can be difficult to decipher which one is the best for your brand. In this Sprout Social vs. Sprinklr examination, we’ll compare our product to Sprinklr using G2 review data to see what customers have to say*. The comparison data in this article is based on G2 data from 07/17/2025, unless stated otherwise.

We’ll draw from G2, the world’s largest software marketplace for customer reviews, to break down the attributes that mean the most to your brand; like innovation, return on investment and customer care. G2 connects over 80 million people in the industry so they can make better software decisions, fueled by the authenticity of peer reviews.

Use the table of contents on the left to jump to a comparison.

Sprout Social vs. Sprinklr: Overview

To start our Sprout Social vs. Sprinklr comparison, let’s begin with a general overview of who each product is for.

Who is Sprout Social for?

Founded in 2010, Sprout Social is an industry-leading provider of cloud-based social media management software. Businesses of all sizes use Sprout Social, but we thrive in the enterprise space, as illustrated by our consistent industry recognition.

Sprout Social has been chosen as a G2 Enterprise Leader every quarter since 2018. In G2’s 2025 Summer Reports alone, we earned more than 150 leader badges, including top marks in the Enterprise Grid® Report for Social Media Suites, the Enterprise Results Index for Social Media Analytics and the Grid® Report for Social Customer Service.

Our momentum extends globally—we ranked #1 in 17 region-specific G2 reports, such as the Enterprise EMEA Regional Grid® Report for Social Customer Service and the Southeast Asia Regional Grid® Report for Social Media Suites.

In addition to G2, TrustRadius honored Sprout with eight 2025 Top Rated Awards, spanning categories like Social Media Marketing, Social Media Customer Service and Competitive Intelligence.

Regardless of size, industry or geographical location, brands trust and rely on Sprout’s award-winning software to maximize business impact through social media.

Who is Sprinklr for?

Founded in 2010, Sprinklr is a customer experience management tool. Like Sprout, Sprinklr has tools for social media marketing, reporting, analytics and listening.

Sprinklr’s G2 reviews reveal some recurring pain points. For example, Sprinklr’s interface is reportedly too complicated for many users. Many Sprinklr users express how the product has a steep learning curve for new users and a cluttered interface that is hard to navigate without extensive training. They also expressed concerns about a lack of support, particularly when it comes to product knowledge.

Sprout Social vs. Sprinklr: Innovation

Innovation is the first stop on our Sprout Social vs Sprinklr comparison. We all know that social media moves fast. Brands need to be agile, but they also need to be forward-thinking to stay on top of consumer and social trends—this is why innovation in a social media management tool is so important.

Sprout’s entire roadmap is built around social innovation, but innovation isn’t just about being the first or having the most features. It’s about building and designing a platform in a way customers can truly take advantage of. It’s about meeting them where they are and acting on their feedback. It’s about anticipating their pain points and needs, to provide next-level solutions.

Sprout leads Sprinklr in product direction

Product direction refers to a vendor’s product roadmap, such as their integration plans and cadence for expanding features and functionality. G2 reviewers prefer the direction of Sprout Social over Sprinklr. According to G2, Sprout has an 8.9 rating for positive product direction. Sprinklr received an 8.7.

Sprout Social’s product organization has a mantra of speed with intentionality. We prioritize product launches based on our customers’ needs. That’s why we’ve developed integrations for TikTok, Reels, Threads and more—they’re critical for our customers.

Our customer relationship management (CRM) integrations with Zendesk, HubSpot and Microsoft Dynamics 365 illuminate your social and sales efforts to provide a full view of your funnel. Sprout’s Salesforce Service Cloud integration streamlines customer care efforts for Salesforce users, while our recent integration with Salesforce’s Agentforce assistant empowers service teams with real-time social insights and AI-guided case support.

Through our global partnership with Salesforce, Sprout’s integrations within their ecosystem are robust. Our Tableau BI Connector enables you to synthesize Sprout’s data with other business intelligence sources, helping you illustrate social’s impact on your bottom line and build a 360-degree view of your customer.

We continue to evolve our platform with product intentionality. For example, Employee Advocacy by Sprout Social is now more deeply integrated into the platform, allowing teams to seamlessly publish both advocacy and brand content from one centralized location.

We’ve also expanded our publishing capabilities through our integration with Slate, making it even easier for brands to distribute consistent, on-brand content across social platforms.

Sprout continues to invest in AI

There’s been plenty of buzz around artificial intelligence (AI), but Sprout has moved beyond the hype. We’re delivering real, accessible AI solutions that help teams work faster, smarter and more strategically across the social workflow.

AI Assist, Sprout’s suite of generative AI capabilities powered by OpenAI’s GPT model, is deeply integrated across our Publishing, Smart Inbox, Analytics, Employee Advocacy and Listening solutions. From generating on-brand post copy to summarizing message threads or surfacing insights from millions of conversations, AI Assist helps teams cut down on manual tasks so they can focus on driving results.

Sprout also continues to invest in proprietary AI and automation capabilities. Tools like Optimal Send Times, conversation trends and automated tag suggestions empower teams to make smarter decisions backed by real-time data. Our Social Listening solution sifts through millions of data points to deliver insights, trends and key learnings within seconds.

For Generative AI for Social Customer Service Software, Sprout earned a score of 7.4 for text generation and 7.3 for text summarization. Sprinklr falters here, with a 6.8 score for text generation, and no rating available for summarization.

Sprout continues to invest in social customer service

Social media is a channel for customers to express their concerns, ask for help and advocate for their favorite brands. Social’s dynamic role in customer service means consumer expectations are higher than ever. That’s where Care by Sprout Social can help.

Sprout’s Case Management solution streamlines how agents manage inbound messages across channels, regions and languages—all within a single workflow. With full conversation histories, built-in AI and automation, and features like Secure Forms and Automated Rules, agents have the context and tools they need to resolve issues efficiently without switching platforms.

Sprout is designed for self-service and simplicity. Agents can get up and running in as little as 30–45 minutes of basic training. This ease of use empowers teams to respond quickly, without depending on vendor support for everyday adjustments. Admins can update workflows, permissions and automation rules without needing technical help, making it easier to scale service operations with confidence.

Sprout’s Salesforce Service Cloud integration furthers that efficiency by enabling seamless data flow between platforms, giving agents a more complete view of every customer interaction and ensuring no conversation slips through the cracks.

This commitment to usability and innovation has earned Sprout standout recognition. In TrustRadius’ 2025 Top Rated Awards, Sprout was recognized in the Social Media Customer Service category. On G2, Sprout outperforms Sprinklr in the category of social customer service with a score of 8.1, compared to Sprinklr’s 7.9

Sprout invests heavily in influencer marketing

As traditional marketing tactics begin to lose effectiveness, influencer-led social and marketing strategies are becoming the way of the future. Some 64% of all social users—and 75% of Gen Z and Millennials—say they’re more likely to purchase from a brand that partners with an influencer they like, per the Q2 2025 Sprout Pulse Survey.

While some platforms, like Sprinklr, offer basic influencer marketing functionality, Sprout continues to invest in building a powerful, standalone solution that meets the evolving needs of influencer marketers.

Sprout Social Influencer Marketing helps brands find the right creators, manage campaigns and measure performance at scale. Our approach prioritizes topical alignment—an evolution in influencer discovery that reflects the algorithmic feeds of modern social networks. With AI-powered capabilities like Natural Language Creator Search, Brand Fit Scoring and intelligent creator suggestions, teams can identify creators based on how they talk about a topic—not just the hashtags they use or the demographics they reach.

Sprout’s ongoing investment in influencer marketing reflects our broader commitment to helping social teams drive measurable impact across every channel and tactic. Our customers consistently highlight the platform’s usability—Sprout Social Influencer Marketing earned an 8.6 rating for ease of use and an 8.8 for ease of setup and administration on G2.

By contrast, Sprinklr’s influencer marketing offering does not currently have dedicated ratings on G2, underscoring the difference in focus and maturity between the two platforms.

Sprout Social vs Sprinklr: Ease of use, setup and admin

Next up in our Sprinklr vs Sprout comparison: ease of doing business. But what exactly does that mean? And why is it important? Ease of doing business refers to how easy it is to adopt and start seeing returns from a product. Busy teams deserve to use an intuitive platform that doesn’t require hours of tutorials and research to learn how to use it.

Ease of use

According to G2 reviews, Sprout earned an 8.8 user rating for ease of use compared with Sprinklr’s 8.4.

The reviews of Sprinklr’s user interface tell a different story than Sprout. Sprinklr is regarded as cluttered and difficult to navigate without training, which prevents new users from getting up and running on the platform quickly.

Large teams need a solution that can accommodate both social novices and highly sophisticated users. If a product is laser-focused on supporting experts, you limit the impact social media can have on the organization. And, when new employees join the organization, they should be able to get started with the technology right away. When employees can’t use a product you’ve invested in, you’re leaving money on the table.

Ease of set up

Sprout received an 8.7 for ease of setup while Sprinklr earned 8.0. Sprout has always believed customers should try before they buy. Most importantly, they should be able to try the full product, not a slimmed down version. Enterprise customers can jump right into using our product after the demo, which makes setup swift. Sprinklr’s self-service plan isn’t the full Sprinklr product, which can set the wrong expectations for customers.

Ease of admin

Sprout earned an 8.8 in the ease of admin category. Sprinklr earned an 8.2. In Summer 2025, we were recognized with G2’s “Best Usability” award within the enterprise segment.

Enterprise organizations manage multiple social accounts for various business units, brands and/or locations, making centralized management even more essential. Admins should be empowered to adjust permissions, create reporting dashboards and build listening queries without needing support each time.

A common complaint from former Sprinklr customers is that even the simplest management tasks on the platform can be extremely difficult. Sprout customers avoid these headaches with features like custom workflows, automated rules and team governance making day-to-day social media management easier. These features can be updated by your team without specialized skills or vendor assistance within a single, intuitive interface.

Sprout Social vs Sprinklr: ROI

Marketers want to know if they are getting a return on their investment (ROI), especially in uncertain economic times. They’re willing to take calculated risks that’ll increase their revenue and help their teams scale. And they’d like to prove ROI sooner than later so leaders can better understand their investments.

Sprout Social sets the bar for the fastest ROI

Sprout Social consistently outperforms in usability, and that ease translates directly into results.

According to G2’s Summer 2025 Enterprise Grid® Report for Social Media Suites, Sprout’s average payback period for enterprise customers is just 11 months, compared to 19 months for Sprinklr.

Sprout’s intuitive design and streamlined onboarding contribute to higher adoption across departments, accelerating time to impact. This allows teams to start seeing value from their investment faster and with less friction.

And beyond payback speed, the results compound: According to the 2025 Total Economic Impact™ of Sprout Social study conducted by Forrester Consulting, organizations using Sprout saw a 268% return on investment over three years.

Sprout’s reporting tools and integrations make measuring ROI easy

Sprout’s reporting tools capture organic and paid metrics, allowing users to scrutinize the ROI of their spend. Users can employ capabilities such as Tagging to organize messages by campaign, business unit or product line to evaluate performance through multiple lenses. For example, the Atlanta Hawks social media team uses Sprout’s Tagging to pinpoint what content resonates the most with their target audience. Our proven ROI makes deciding between Sprout Social and other platforms an easy choice.

Sprout Social vs Sprinklr: Customer support

With any software, there can be a learning curve. But when you’re making this kind of investment, spending dollars on a powerful tool isn’t enough—you want assurance that you’re investing in a great partnership. This makes reliable customer support essential when picking a social media management tool.

Sprout Social’s customer support is unrivaled

When comparing the quality of product support, G2 reviewers prefer Sprout over Sprinklr. In G2’s Summer 2025 reports, Sprout earned a Best Relationship award, recognizing our commitment to providing responsive, proactive support at every stage of the customer journey.

Sprout Social customers are our north star, so we know how important it is to show up for them. That’s why Sprout delivers 98% CSAT and sub 3-minute support response times. We see how fast social media moves, and understand that our customers need quick assistance and proactive communication—not delayed responses and inconsistent points of contact.

Sprout offers more customer support options than Sprinklr

G2 reviewers rated Sprout Social’s quality of support higher than Sprinklr’s score (8.7 v. 8.1). Sprout Social provides customer support globally via the following channels:

• In-app chat
• 24/5 phone support
• Email
• Helpdesk

We also launched the Arboretum, an online community designed for Sprout Social customers and social media professionals to connect with their peers, grow their industry knowledge, establish professional credibility and enhance their personal brands. We cover a lot of bases so we can support Sprout customers where they already are.

Sprout Social is the clear choice if you’re looking for a product with award-winning customer support.

What’s best for your brand, Sprout Social or Sprinklr?

Of course, we say Sprout is the best option, but that’s because we truly believe it. We don’t just provide a platform. We build innovative solutions, deliver fast ROI and offer customer support across several channels because we want to help businesses unlock the full power of social, faster.

Join the thousands of brands using Sprout to grow their business and sign up for a free, 30-day trial.

*The comparison data in this article is based on G2 data from 07/17/2025, unless stated otherwise.

Sprout Social vs Sprinklr: FAQ

Which platform is better: Sprout Social or Sprinklr?

Only you can decide what is the best choice for your business. But we’re confident Sprout delivers more value to brands across the globe and our thousands of satisfied enterprise customers are proof.

Which platform is better for large enterprises, Sprout Social or Sprinklr?

Sprout Social is ranked #1 in Enterprise Grid® Report for Social Media Suites by G2.

Which platform is best equipped to support large teams?

We believe Sprout Social offers the most robust and cohesive social media solution, built to scale. Our unified code base and turnkey solution means that every customer receives a consistent experience, but enterprise customers can customize to their needs further with add-ons including Social Listening, Influencer Marketing, Employee Advocacy and Premium Analytics.

Does Sprout Social offer a free trial?

Yes, Sprout Social has always believed that customers should try before they buy. You can trial our complete product for 30 days, not just a scaled-down version of the software (which is what Sprinklr offers). And we’re so confident in the value you’ll see in the first 30 days, you won’t need 90 days to feel confident moving forward with Sprout. Sign up for a free trial today.