Ultimately, Pinterest gives brands a lot more flexibility and its growth shows no signs of slowing any time soon. However, its effectiveness is really based on what your brand does and whether it jives with how people use Pinterest.
The site’s members seem to gravitate heavily towards design, decoration and party planning. Given that Pinterest referrals are 10 percent more likely to make purchases, the site offers retailers a great opportunity to feature their inventories and individual creatives to promote their services. If your brand fits within one of these verticals, you may find great success with Pinterest.
Instagram’s strength rests with how well it allows individuals to connect with each other. If you’re Snoop Dogg looking to give your fans a taste of your party lifestyle this might be great. If you’re not, it may be more important for you to connect with your audience on a more versatile platform like Pinterest.
So, who wins the battle of Instagram vs. Pinterest in your books? Share your thoughts in the comments below.
John Morrison: John is a freelance photographer, writer, and traveler based out of Chicago. He is a graduate of the Pratt Institute with a BA in Visual Communications. Before joining Sprout, John previously worked for Apple Inc. as a lead creative and business associate. He likes old Polaroid cameras, New York style pizza, and typing in the third person. Connect with him on Twitter: @localcelebrity