What You Need to Know About Employee Advocacy
Starting an Employee Advocacy program is one of the best things you can do for your company. Your employees are your greatest assets, and you should encourage them to advocate for your brand. There are clear benefits in terms of increasing your social selling, brand awareness and employee job referrals.
However, Employee Advocacy can be tricky, and it isn’t as easy commanding your employees to pound the pavement on behalf of your brand and watching the results pour in. There’s a lot that goes into planning, launching and maintaining a successful Employee Advocacy program you’ll need to bone-up on before you can get started.
Join Sprout Social and Bambu’s resident social media and employee advocacy experts as they teach you to uncover the items you need to know when exploring an Employee Advocacy program. In this webinar, you’ll learn how to:
- Convince stakeholders you need an Employee Advocacy solution
- Properly plan for the rollout of an Employee Advocacy program
- Involve other members of your organization for the most success
- Determine the metrics that matter most in Employee Advocacy programs
- Maintain and manage your program post-launch for long-term success
Senior Manager, Advocacy Solutions
Greg Tirico is Senior Manager of Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir. Hit up Greg on Twitter @GregTirico
Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22