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Interpreting the Index: What It Means for European Businesses [Webinar]

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Session time: 1 hour

The data from the UK and Irish Index report shows this region has undergone a period of accelerated social media transformation. But what do these insights actually mean for European businesses?

We invited social professionals from some of the largest industries in the UK and Ireland to find out. In this exclusive webinar, we were joined by marketers from Missguided and 123 Internet Group to discuss their interpretation of the UK and Irish Index report findings. We learned how their businesses have been affected by the changing social media habits of the UK and Ireland, how they adapted and what these changes mean for their social strategies moving forward.

Find out firsthand how these industries have evolved through this period of change as you hear from our panel of experts– Georgia Porch, Social Media Manager at Missguided; Scott Jones, CEO of 123 Internet Group and social media expert and one of Retail Jeweler’s Thirty Under Thirty, Shandia Vythilingum.

Walk away from this webinar understanding:

  • How big brands have adapted their marketing strategies to match UK and Irish consumers’ accelerated use of social media 
  • The new world of customer service: How to get it right and the implications for getting it wrong 
  • Future technologies: What to focus on for your business
  • The challenges of social marketing and how to overcome them

Plus, join an exclusive Q&A with the experts.


Georgia Porch

Georgia Porch


Georgia Porch is the Social Media and Influencer Marketing Manager at Missguided. With over 5 years’ experience in creating and executing marketing campaigns and strategies across a breadth of industries, Georgia is passionate about brand building, content creation, audience interaction and wine.

Matty Zaradich

Matty Zaradich

Sprout Social

Matty Zaradich is Manager of Success – Scale & Onboarding for Sprout Social in Dublin, Ireland. Originally from Chicago, Matty began his career at Sprout in Onboarding and has worked with thousands of clients across a wide spectrum of industries, segments, and sizes. Matty has a deep and abiding love for social media, and believes in its power to help change the world for the better.

For more than 20 years Scott has worked within the digital space, as a published author of five books he has helped to support big brands with their online strategies. Currently leading a full service digital agency, his dream team of 30 professionals offer a full suite of digital marketing services including creative, web, social media and SEO.

Shandia Vythilingum

Shandia Vythilingum

Shandia Vythilingum is a Social Media Expert who has worked for a number of retailers and financial service providers. She is skilled in social media strategy and external communication. Shandia is also a passionate advocate for diversity and inclusivity in the workplace and has incorporated this into her work.

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