Session time: 1 hour
How can you combine efficiency and sophistication for the most impact? Enter AI.
AI releases have been dominating headlines, capturing everyone’s attention–consumers and C-suite executives alike. Despite current macroeconomic trends, social media budgets are expected to rise–but leaders are eyeing emerging technologies to ensure they get the most bang for their buck. 86% of business leaders agree implementation of AI and machine learning (ML) technology are critical for long-term business success.
Join us for a discussion with Sprout Social’s Mike Blight, Senior Market Research and Insights Manager, and Sarah Corley, Demand Generation Strategist, as they share how leaders and marketers think AI will fundamentally change how they operate along with other recent findings from The 2023 State of Social Media Report.
In this discussion, you’ll:
- Learn business leaders’ perspective on the future of social
- See examples of brands using AI in their marketing
- Get tips for creating impactful social copy with AI
Your Speakers:
Presenters
Mike Blight
Mike Blight is the Senior Market Research and Insights Manager focused on social media trends, research and data-driven content. His love language is sharing TikToks, the NBA and spending time with his kids.
Sarah Corley
Sarah Corley is a Senior Marketing Campaign Strategist at Sprout Social, where she creates campaigns that turn attention into action. Beyond marketing, she channels the same blend of strategy and creativity into her personal passions—whether she’s developing new recipes or leading AquaFit classes as a certified water aerobics instructor. Her sweetest claim to fame? Fun fact: Sarah once helped set a Guinness World Record while working with Nestlé Toll House. @srcorley
