Session time: 1 hour
Want to know how to make your business binge-worthy?
TikTok creator, business commentator, and podcast host Dulma Altan has the scoop. In this webinar, you’ll learn the top social media lessons from 2023 and uncover the trends that will shape 2024. Buckle up for a ride through the major platform shake-ups, the rise of generative AI and influencer marketing trends.
This is not just another trends webinar—it’s your ticket to staying ahead of your competitors in the world of social media. Whether you’re in the B2B or B2C industry, your social strategy can’t afford to remain stagnant.
We’ll cover:
- Best examples of brands using AI to move more quickly
- Major social media platform changes & tips to pivot your strategy
- Top lessons from 2023 influencer campaigns & 2024 best practices
- Generational breakdowns of how users search for information on social media
Presenters
Dulma Altan
Dulma Altan is a business TikTok creator & the host of the Due Diligence Podcast. Her content focuses on consumer brands, marketing, and tech. Her work has been featured in the NYTimes, WWD, BoF, Morning Brew, The Information, and Business Insider. Prior to becoming a full-time creator Dulma ran Makelane, a private community of female DTC founders.
Sarah Corley
Sarah Corley is a Senior Marketing Campaign Strategist at Sprout Social, where she creates campaigns that turn attention into action. Beyond marketing, she channels the same blend of strategy and creativity into her personal passions—whether she’s developing new recipes or leading AquaFit classes as a certified water aerobics instructor. Her sweetest claim to fame? Fun fact: Sarah once helped set a Guinness World Record while working with Nestlé Toll House. @srcorley
