Session time: 1 hour
Social media teams have come a long way in the past few years. In 2019, teams were still trying to convince senior leadership that social media was business-critical and struggling to get access to tools, resources and budget. Now, in post-pandemic 2022, the value of social is clearer than ever.
Nine years ago, we released the first Sprout Social Index, a trends data report helping social marketers understand how social media has transformed both sides of the marketing equation. With every report since, we’ve learned that social moves quickly. Trends, platforms and use cases are constantly changing and it’s hard to keep up.
In one of Sprout’s most popular webinars, we’ll share key findings from our 2022 Index report, chat about shifts in consumer behavior and discuss how marketers can overcome the changing nature of social media to more deeply align with their consumers.
Walk away from this webinar understanding:
- Consumer and marketer trends for 2022
- How to build trust through your brand
- New tech and platforms to keep an eye on
Presenters
Mike Blight
Mike Blight is the Senior Market Research and Insights Manager focused on social media trends, research and data-driven content. His love language is sharing TikToks, the NBA and spending time with his kids.
Sarah Corley
Sarah Corley is a Senior Marketing Campaign Strategist at Sprout Social, where she creates campaigns that turn attention into action. Beyond marketing, she channels the same blend of strategy and creativity into her personal passions—whether she’s developing new recipes or leading AquaFit classes as a certified water aerobics instructor. Her sweetest claim to fame? Fun fact: Sarah once helped set a Guinness World Record while working with Nestlé Toll House. @srcorley
